For years, my office has been a dumping ground for industry memorabilia -- little bits o' history that range from the ridiculous to the absurd.
I have assembled this memorabilia and started, as an analyst once suggested to me, a Museum of Schwag. "Schwag," for those of you unfamiliar with the term, refers to those little marketing toys you pick up at tradeshows (or Shriners' conventions, for that matter) -- the things PR folks send to your office unsolicited to try and tart up a usually dreary new corporate message.
Now that the collection has reached critical mass, I will begin releasing these invaluable items piece-by-piece here on Light Ranting before they are eventually assembled and catalogued into an all-encompassing, exhaustive report.
Occasionally, these Schwag posts will feature a trivia question. And for the truly orginal and insightful response, we'll send out some of our own Schwag -- a Light Reading T-shirt!
Ready? Okay, first up:
— R. Scott Raynovich, US Editor, Light Reading