Lights, Camera, Monkey!
The short documentary -- or "hackumentary," if you will -- was shown to captive audiences at Light Reading’s Links 2004 Executive Summit (see Executives Converge on Convergence) and Leading Lights Awards Dinner (see LR Reveals Leading Lights Winners), and it makes its global Internet debut today. It marks the screen debut of Larry the Attack Monkey (see New LR Monkey Unveiled).
Early returns are giving the flick high marks for entertainment value, with test audiences also attesting to its value in casting a light on Light Reading's shadowy corporate culture, if "culture" is the mot juste. No word yet on whether it will be admitted to the Cannes or Sundance film festivals.
"It was certainly an entertaining and light-hearted look at the industry and Light Reading's rise to prominence," said Charlie Guyer, a spokesman for Alcatel SA (NYSE: ALA; Paris: CGEP:PA) who was on hand to view the film at the Leading Lights Awards Dinner.
Chicago-Sun Times film critic Roger Ebert has not responded to requests for comment (go figure).
Large portions of Light Reading Inc.’s considerable resources were put to work on the film in the summer of 2004, which was filmed on location in Light Reading’s offices in London and New York, as well as in remote locations such as Lucent Technologies Inc.'s (NYSE: LU) House of Pain in Murray Hill, N.J.
The digitally produced movie features cameo roles by many of Light Reading's staff and executives, none of whom were harmed during the making of the film. Well. There was one case of alcohol poisoning...
View the Noir Classic here: Light Reading Corporate Movie.
— R. Scott Raynovich, US Editor, Light Reading
(Disclosure: the author of this article appears in the film and is employed by Light Reading Inc., the producer of the movie. His agent is currently entertaining all offers.)