Kardashian Promotes Launch of First Windows 4G Phone
REDMOND, Wash. -- To mark the launch of the first 4G LTE Windows Phones at AT&T, including the highly anticipated Nokia Lumia 900, Microsoft Corp. is giving people what they crave most: more free time. Windows Phone has set up Free-Time Machines (FTMs) across the country to show how smartphones help people quickly and easily complete everyday tasks.
A recent Wakefield Research survey found 91 percent of smartphone owners say their phone has saved them time. With this in mind, Windows Phone created FTMs to work like ATMs, but rather than issuing cash to consumers, they will dispense "free time" in the form of free grocery delivery, cleaning and dog-walking services, access to onsite personal concierges, or new Windows Phones to select prize winners.
"For the first time, artful engineering and design is merging with AT&T's lightning-fast 4G LTE network, resulting in a smartphone that can help people get everyday tasks done faster," said Terry Myerson, corporate vice president, Windows Phone, Microsoft. "The value of speed in a smartphone comes down to this: How can we save you time on the stuff that matters? The introduction of Free-Time Machines is a way to show people how Windows Phones can put a little time back in their day."
In places like New York's Bryant Park, San Francisco's Union Square and Chicago's Pioneer Court, FTMs will surprise attendees with unexpected time-saving experiences.
In New York, Kourtney Kardashian will free up one lucky winner's time by providing access to her hair stylist, makeup artist, car service and a personal shopper from Kardashian's clothing boutique, DASH. As a busy mom, Kardashian knows firsthand how having a smartphone that makes things fast and easy can help save you time in your day.
Microsoft Corp. (Nasdaq: MSFT)