6:00 PM -- I'm not sure how I feel about the new authorized Jimi Hendrix ringtones from Verizon Wireless . On the one hand, anything is better than hearing the tinny belch of "The Beep Song" when crossing the Manhattan Bridge in the morning. I find, however, that repeated exposure to lame MP3 snippets from even your favorite songs can soon cheapen them for you and your unwilling audience of fellow travelers.
This is probably why I'm not looking forward to people cottoning onto the fact that you can now get the guitar solo from "All Along The Watchtower" on your phone. Although I could see that playing well with the Jehovah's Witnesses down near the Brooklyn Bridge.