3:50 PM -- OK, Apple Inc. (Nasdaq: AAPL), you can stop now. You don't need to make any new adverts for the iPhone. The device has reached total saturation point in the public mind.
How do I know? Well just check out the iPup from this weekend's Halloween dog parade in New York's Tompkins Square Park. (Thanks to Beth for the link.) Once people start dressing their dogs as iPhones then you know it is time to ease back on the advertising budget.