How Closely Could Google Watch Nexus One Users?

2:00 PM -- Here's an interesting snippet from IHS iSuppli 's coverage of the Google (Nasdaq: GOOG) Nexus One phone. (See Nexus One Has a $174 Bill-of-Materials .)

Tina Teng, iSuppli senior analyst for wireless communications, suggests that Google can embed an applet into the Nexus One that can send reports on user behaviors back to a company database for analysis, getting more information on mobile users than ever before.

"Wireless carriers have gathered a great deal of useful information about smart-phone usage in recent years," Teng says. "However, all this information relates to data traffic generated during online activities, and doesn’t cover offline actions, such as how users interact with applications and how customers make use of information derived from applications. Such information is invaluable for application and user interface developers as they try to create next-generation software and services."

Pretty interesting idea, isn't it? We know for sure that Google is deeply interested in the usage habits of mobile users. One of the things that they got when they bought AdMob Inc. was a mobile tracking system.

— Dan Jones, Site Editor, Unstrung

IPobserver 12/5/2012 | 4:44:52 PM
re: How Closely Could Google Watch Nexus One Users?

Nokia have had client software for years that does this for market research purposes -- but it's strictly opt-in as far, as I'm aware.

Very intersting to see how much time people use their devices for, and how frequently users interact with services/brands on mobile. I gave a presentation around this at IBC a couple of years back when the TV crowd were a little more sceptical on mobile than they are today.



Sign In