How Closely Could Google Watch Nexus One Users?
Tina Teng, iSuppli senior analyst for wireless communications, suggests that Google can embed an applet into the Nexus One that can send reports on user behaviors back to a company database for analysis, getting more information on mobile users than ever before.
"Wireless carriers have gathered a great deal of useful information about smart-phone usage in recent years," Teng says. "However, all this information relates to data traffic generated during online activities, and doesn’t cover offline actions, such as how users interact with applications and how customers make use of information derived from applications. Such information is invaluable for application and user interface developers as they try to create next-generation software and services."
Pretty interesting idea, isn't it? We know for sure that Google is deeply interested in the usage habits of mobile users. One of the things that they got when they bought AdMob Inc. was a mobile tracking system.
— Dan Jones, Site Editor, Unstrung