[email protected]

7:35 AM -- Google is larger than life.

Here's a snapshot of its employee growth in less than five years:

Table 1: Google's Growth
Date Headcount % of Change Since 12/2001
December 31, 2001 284 0%
December 31, 2002 682 140%
December 31, 2003 1,628 473%
June 30, 2004 2,292 707%
December 31, 2004 3,021 964%
September 30, 2005 4,989 1657%
Source: SEC filings; Leon, the Google shoeshine guy

So, how long before the layoffs begin?

— Phil Harvey, Dot Com Math Editor, Light Reading

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paolo.franzoi 12/5/2012 | 2:53:13 AM
re: [email protected]
3 years.

For the next year, Google will continue its normal growth as it begins to fund all these myriad of new programs.

In year 2, these new programs begin to drag on profits dramtically as they suck in a lot of money and yet none is made. This happens to a lot of companies when they branch out to new things they don't know about.

In year 3, Revenues flatten and profits decline. The Board of Directors replaces the Founders with professional management. This new management begins to close down some of the new programs. And layoffs ensue.

DCITDave 12/5/2012 | 2:53:12 AM
re: [email protected] Which money losing program do you think will hit the company's pocketbook first?

The VOIP client? The video service? Google Earth?

paolo.franzoi 12/5/2012 | 2:53:12 AM
re: [email protected]
The wiring all of San Francisco with WiFi for free.

paolo.franzoi 12/5/2012 | 2:53:11 AM
re: [email protected]

But for real, there is a big difference via this cyberspace unreality to building and running a network. Having a data center do some things in a nice clean environment is one thing. Having your WiFi go down because a homeless guy peed on the base station is another.


DCITDave 12/5/2012 | 2:53:11 AM
re: [email protected] But they're gonna sell targeted ads so that, for instance, Starbuck's, can reach someone with a latte coupon who is, you know, outside of Starbuck's.

Or something.

Do they even have Starbuck's in San Francisco?

tsat 12/5/2012 | 2:53:08 AM
re: [email protected]
They don't want to just catalog the Internet.. they want to *be* the Internet. They want the entire Internet to exist in their massive datacenters. Look at google base.. its their first step to doing this.

There is no limit to the number of business plans they can dream up once they acheive this.

Google is great news for anyone who makes equipement. Finally, a company with deep pockets and a vision to push the 'net to the next level. Aren't we all tired of relying on big, bloated, debt-ridden telcos to buy our gear?

nstefani 12/5/2012 | 2:53:07 AM
re: [email protected] Many folks are still wondering if this picture if a fake or not :


But I'm convinced that Google plan is to be "Internet3" : The Contents, The Tools & the networks !!

What about "Datacenter in a 40foot box" last rumours : http://www.pbs.org/cringely/pu...

They have ideas, they have peoples, they have money (still?!).

paolo.franzoi 12/5/2012 | 2:53:07 AM
re: [email protected]
Thanks rj, clearly it is a popular service with me... :)

rjmcmahon 12/5/2012 | 2:53:07 AM
re: [email protected] I completely disagree that Google has a base for anything.

Seven, I think tsat was referring to Google Base http://base.google.com as a new service.
paolo.franzoi 12/5/2012 | 2:53:07 AM
re: [email protected]
I am not underestimating anybody. However, moving industries and moving businesses is a large endeavor. It often takes an entire switch in management to do so. Many of the visions of the original founding team become overcome by events.

I completely disagree that Google has a base for anything. Their is no defined customer loyalty yet in the internet age. Remember how popular Netscape was? Poof. So, Google's name may or may not mean a dang thing in a new venture.

Finally, dreaming things up and turning them into profitable businesses are two entirely different affairs.

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