Google will be joined by partners Sony, Intel, and Logitech for the announcement.
Details about Smart TV are thin so far, but according to The LA Times, it will be built into Internet-connected TVs, Blu-ray players, and set-top boxes. It will run on a customized version of Intel's Atom chip with the Android operating system on top.
Forrester Research Inc. analyst James McQuivey told USA Today that Google will attempt to get Smart TV users to "sign in" when they watch TV so it can track viewing habits for advertising purposes.
"If anyone should be scared about this announcement, it's Comcast," McQuivey added.
In other news:
— Erin Barker, Digital Content Reporter, Light Reading Cable