Google to Unveil 'Smart TV'

11:30 AM -- Google (Nasdaq: GOOG) will unveil its new Web TV platform -- rumored to be called "Smart TV" -- today at its I/O developer conference in San Francisco, according to reports from TechCrunch and others.

Google will be joined by partners Sony, Intel, and Logitech for the announcement.

Details about Smart TV are thin so far, but according to The LA Times, it will be built into Internet-connected TVs, Blu-ray players, and set-top boxes. It will run on a customized version of Intel's Atom chip with the Android operating system on top.

Forrester Research Inc. analyst James McQuivey told USA Today that Google will attempt to get Smart TV users to "sign in" when they watch TV so it can track viewing habits for advertising purposes.

"If anyone should be scared about this announcement, it's Comcast," McQuivey added.

In other news:

  • Apple Inc. (Nasdaq: AAPL)'s iPad App Store has reportedly gone live in Australia, New Zealand, and several European countries, including the UK and France, just over a week before the iPad's international launch date on May 28.

  • Google announced today that it plans to create an app store for its Chrome Web browser, to launch later this year. These apps will remain online, for use in the Chrome browser, rather than being downloaded like Apple's iPhone/iPad apps.

    — Erin Barker, Digital Content Reporter, Light Reading Cable

  • bwolmarans2 12/5/2012 | 4:35:36 PM
    re: Google to Unveil 'Smart TV'

    Boy when did Microsoft try this was it 15 years ago?

    I believe a web tv interface will be easy pickings for google because they are so agile and so large, and so effective at revenue based on advertising.

    The existing middleware offerings are either from companies that are too small (fractured market) or not agile enough (Microsoft I'm looking at you) or with a track record of failure to collaborate  (Ballmer, looking in your general direction), or just ones that try to make money by product sales instead of advertizing dollars.





    erinbarker 12/5/2012 | 4:35:35 PM
    re: Google to Unveil 'Smart TV'

    Yeah, I agree. I think there's a lot of excitement surrounding this announcement because people feel Google may be the one company that could really succeed in this arena. We'll see, after they announce the details, though...

    The Forrester analyst's suggestion that Google would want to monitor our TV habits was unsurprising but a little creep-tastic, though. The more devices it spreads this stalker-esque ad strategy to, the more I feel like I'll soon be living in a Minority Report-style world controlled by Google.

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