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Google Says Mobile Ads to Take Off in '08

12:30 PM -- Google (Nasdaq: GOOG) CEO Eric Schmidt claims that 2008 will be the year that mobile advertising gets big.

"It's the recreation of the Internet, it's the recreation of the PC story, and it is before us -- and it is very likely it will happen in the next year," he told a panel at the World Economic Forum in Davos, Switzerland.

Google is pinning its hopes on location-based ads that are delivered as part of local mobile searches for restaurants, bars, and the like. It is a market that the search giant has been doing its best to kick-start for quite some time through its own work and projects with Motorola Inc. (NYSE: MOT) and others.

Even if Schmidt's prediction does come true it might be hard to quantify exactly how large the ad market gets and how fast. As far as I know there is no reliable industry-wide metric for mobile ads yet. (See AdMob: Mobile Internet Growing.)

— Dan Jones, Site Editor, Unstrung

IPobserver 12/5/2012 | 3:49:12 PM
re: Google Says Mobile Ads to Take Off in '08 I'm totally biased of course, but I'd agree that mobile internet will be huge. No question.

I do wonder how much advertising will support it, though. It looks like monthly subscription fees and device costs will be what supports a lot of free content.

So far, Nokia is totally leading this whole thing with all the free apps from its beta labs and things like free music if you buy a costly device.

Carriers can potentially do some good things as wellGǪ you can already get free music, or WiFi, or sat nav, with some monthly plans. As voice prices drop carriers will have to find replacement services to maintain the monthly spend of their customers. Bundling content will be part of that.
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