Google Says Mobile Ads to Take Off in '08
"It's the recreation of the Internet, it's the recreation of the PC story, and it is before us -- and it is very likely it will happen in the next year," he told a panel at the World Economic Forum in Davos, Switzerland.
Google is pinning its hopes on location-based ads that are delivered as part of local mobile searches for restaurants, bars, and the like. It is a market that the search giant has been doing its best to kick-start for quite some time through its own work and projects with Motorola Inc. (NYSE: MOT) and others.
Even if Schmidt's prediction does come true it might be hard to quantify exactly how large the ad market gets and how fast. As far as I know there is no reliable industry-wide metric for mobile ads yet. (See AdMob: Mobile Internet Growing.)
Ã¢â‚¬â€ Dan Jones, Site Editor, Unstrung