General Bandwidth Adds Some S&M

General Bandwidth Inc. (GB) CEO Charlie Vogt continues to leave his mark on the company this week as it announces the hiring of Robert Vrij as senior VP of sales and Jody Bennett as VP of marketing (see General Bandwidth Announces New Hires).

Vogt took the reins at GB about a month ago and he's already installing two names from his past (see General Bandwidth Drafts New CEO).

Vrij was one of Vogt's peers at Lucent Technologies Inc. (NYSE: LU), when the two jockeyed for position among more than a dozen Lucent sales VPs. "My whole life I've been put into places where the marketing and sales side didn't quite come together," Vrij tells Light Reading.

He left Lucent in mid 2002 and later worked for brief stints at NextiraOne and VoxPath Networks.

Bennett, like Vogt, is a veteran of Taqua, Tekelec Inc. (Nasdaq: TKLC), and Santera. Bennett worked for Vogt at Santera, where he held sales and business development roles. He was VP of marketing at Taqua and saw the company through its acquisition and integration at Tekelec, where he stayed until two weeks ago.

"We really want to recapture what we did at Taqua," Bennett says, noting how Vogt and pals took a stagnant company with solid technology and turned it into acquisition bait (see Tekelec Is Buying Taqua).

As of Monday, Greg Allemann was listed on GB's Website as the company's VP of business development and sales, while Yates Hagan held the VP of sales role. It's not yet clear whether those executives will change roles or titles.

— Phil Harvey, News Editor, Light Reading

etherhead 12/5/2012 | 3:28:23 AM
re: General Bandwidth Adds Some S&M oh look the 'let go guy' is posting again. The sales that were let go were the non performers - starting with the horrible salas strategy leader...not hard to determine who was worth keeping since only 2 people produced revenue.
anon.themouse 12/5/2012 | 3:27:54 AM
re: General Bandwidth Adds Some S&M Gee, posting again? I guess you didn't notice that I posted here before I posted in the other article talk section.

Yup, morale is high, you are correct, but look at the dates of my post. 3 months ago, things have changed since then. Things can, and just might change again, who knows what morale will be like if the EBSP ends up going the way of Q4 MBOs, those are some tough targets to meet.

Sales will probably meet their numbers for Q1, based on the work that the two remaining sales people did over the years (I believe that they are responsible for 1/3 the bookings), but at least some of the bookings for this quarter are from a sales person who was let go.

I will give this to Charlie, his team is willing to let sales people who are not performing go.
anon.themouse 12/5/2012 | 1:08:22 AM
re: General Bandwidth Adds Some S&M Yup, he's left his mark alright, bringing in his heavy hitters. To make room in the budget for them, today they cut 20% of the old time GenBand folks, the ones who do all the work.
voip_seer 12/5/2012 | 1:07:39 AM
re: General Bandwidth Adds Some S&M How many people were let go? You mention 20% -- is that across all functions, or only in engineering?

anon.themouse 12/5/2012 | 1:07:38 AM
re: General Bandwidth Adds Some S&M Not sure of the exact number. It was across the board, everyone from G&A to sales took a hit, most of sales was "out with the old". Engineering was hit hardest.

It looks like the plan is to trim the company, and get it acquired. Of course, since the other option was to offshore, it oculd have been worse.
btierney 12/5/2012 | 1:06:21 AM
re: General Bandwidth Adds Some S&M what ever happened to Brian Hendrichs? Where is he now?
voip_seer 12/5/2012 | 1:06:16 AM
re: General Bandwidth Adds Some S&M Last I saw, he was with Hyperedge in Illinois
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