Genband Shuffles Sales & Marketing

Genband is combining its sales and marketing groups under one executive -- Mark Pugerude -- and has let go an undisclosed number of employees during the transition, Light Reading has learned.

Pugerude's new title is president of global sales and business development; he came to Genband via the acquisition of NextPoint Networks in 2008.

The sales and marketing activity helps explain why, sometime during the past few weeks, Pablo Gargiulo, formerly Genband's president of global sales, left the company.

Genband CEO Charlie Vogt was contacted by Light Reading, but he didn't want to discuss headcount. Corporate layoff message boards pegged the cut at 20 percent but, of course, that's just Internet gossip. So don't you dare believe it.

"Our focus for the past 18 months has been on getting the integration of our acquisitions right," Vogt told Light Reading. "Now we're looking at a more effective way to focus on our Tier 1 customers."

Genband, which generated about $145 million in revenues in 2008, says its 2011 revenues were around $710 million.

Why this matters
Genband has a lot of moving parts, but we see its business as falling into two big areas. First, Genband gives service providers all the help and gear they need to transform legacy central offices into next-generation data centers. At same time, Genband provides enterprises a way to blaze a path toward unified IP communications using its session border controllers, application servers and related software.

The point is that Genband is evolving as it takes care of a base of legacy switching businesses and expands into new markets. That sort of change, almost two years after a major Nortel-related acquisition, requires a restructuring somewhere along the way. (See Genband Bids $282M for Nortel's VoIP Unit.)

For more

— Phil Harvey, Editor-in-Chief, Light Reading

DCITDave 12/5/2012 | 5:35:43 PM
re: Genband Shuffles Sales & Marketing


I wanted to note a changed I've made to the story.

Genband disputes that Pablo G. was ever the COO, though he has been referenced several times as Genband's COO on LinkedIn, Bloomberg and Genband's PR.




I told the company I'd strike the reference to his former title from the story but would note the confusion here in case anyone else has something to say about it.



digits 12/5/2012 | 5:35:43 PM
re: Genband Shuffles Sales & Marketing

Genband website says the comapny employs more than 2,000 people, so a 20% cut would suggest 400 staff at least. That's a lot of people, a lot of cost. Wonder how many of those are former Nortel and Cedar Point?

DCITDave 12/5/2012 | 5:35:41 PM
re: Genband Shuffles Sales & Marketing

I think it's more an issue of what the board's vision is for Genband. Is it a long or a short play?

I say that because 5 of the 9 board members are VCs or investors. 3 of those are from One Equity Partners, the majority shareholder.

So, I think OEP holds the key to Vogt's tenure. They have either made a long-term bet and Charlie is their guy or they wonder why they haven't gone public yet and he's under pressure.


52470 12/5/2012 | 5:35:41 PM
re: Genband Shuffles Sales & Marketing

Can Charlie's departure really be far behind?&nbsp; It gets harder everyday to find someone in the industry that has not been laid off from GENBAND.&nbsp; I'm sure the Aztek team is jazzed.&nbsp;

paolo.franzoi 12/5/2012 | 5:35:40 PM
re: Genband Shuffles Sales & Marketing


The title seems a bit wrong...the Genband website showed combined Sales and BD but Mehmet as CMO.



DCITDave 12/5/2012 | 5:35:38 PM
re: Genband Shuffles Sales & Marketing

Thanks, D Mag,&nbsp;for the pick up.


Sign In