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G1 Is Just the Start for Android

Dan Jones
LR Mobile News Analysis
Dan Jones, Mobile Editor
9/26/2008

The clue is right there in the name, but the High Tech Computer Corp. (HTC) (Taiwan: 2498) G1 Android phone, unveiled this week, is unlikely to be alone in utilizing the open-source software platform for too long. (See Slideshow: Switching On Android.)

Android backer Google (Nasdaq: GOOG) has always painted the Android operating system as a "platform" that can be used in many devices rather than being tied to a particular product such as Apple Inc. (Nasdaq: AAPL)'s iPhone.

And there are already signs that vendors are working on other devices using the operating system.

"We're focusing on the G1 right now," Keith Nowak, HTC's senior public relations manager told Unstrung this week. "But you could certainly see us doing more with the platform in the future."

In fact, "four out of five" of the world's top cellphone manufacturers are now considering Android devices, according to Joel Espelien, VP of strategy at Android development partner PacketVideo Corp.

The list of top vendors includes Nokia Corp. (NYSE: NOK), Samsung Electronics Co. Ltd. (Korea: SEC), and LG Electronics Inc. (London: LGLD; Korea: 6657.KS) , although none has yet announced an Android phone.

Espelien is keen to emphasize that Android devices will run from "showcase" devices (such as the G1), which emcompass a wide range of features, to niche devices like dedicated camera and music phones.

The devices could also spread onto WiMax netowrks in 2009. (See Android on WiMax in 2009?.) — Dan Jones, Site Editor, Unstrung

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DCITDave
DCITDave
12/5/2012 | 3:31:03 PM
re: G1 Is Just the Start for Android
breaker 1-9, read you loud and clear good buddy. c'mon back.
gbmorrison
gbmorrison
12/5/2012 | 3:31:03 PM
re: G1 Is Just the Start for Android
test
gbmorrison
gbmorrison
12/5/2012 | 3:31:01 PM
re: G1 Is Just the Start for Android
that's a 10-4
gbmorrison
gbmorrison
12/5/2012 | 3:31:00 PM
re: G1 Is Just the Start for Android
Internally at Google is this program and effort remotely active? Funded? I've seen very similar programs before from AT&T, from Microsoft, from Intel and they end up dying from -- what else -- management by (geographically dispersed) committee and perpetual underfunding.
kaps
kaps
12/5/2012 | 3:30:56 PM
re: G1 Is Just the Start for Android
It seems pretty important to GOOG... if they truly want a piece of mobile advertising, they need to have their own OS or phone, since Verizon and AT&T aren't going to be too friendly about giving up more advert money to Google. The mobile OS is Google's assurance of a seat at the mobile table, messy as that metaphor may be.
kaps
kaps
12/5/2012 | 3:30:56 PM
re: G1 Is Just the Start for Android
It seems pretty important to GOOG... if they truly want a piece of mobile advertising, they need to have their own OS or phone, since Verizon and AT&T aren't going to be too friendly about giving up more advert money to Google. The mobile OS is Google's assurance of a seat at the mobile table, messy as that metaphor may be.
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