Netflix Inc. (Nasdaq: NFLX) movie rentals are outpacing cable’s video-on-demand platform, if you buy the results of a PricewaterhouseCoopers study that also found consumers watch more than 20 hours of digital content weekly on computers and mobile devices.
Now that Angry Birds is coming to Facebook, we wonder how long before the hottest free game for Apple Inc. (Nasdaq: AAPL)’s iPhone and Android phones will be available as an interactive TV game on cable?
Google (Nasdaq: GOOG) says it’s looking to improve the quality of original programming uploaded to YouTube Inc. with its $50 million acquisition of Next New Networks. But the hottest videos on YouTube may be viral videos created by advertisers, like the one burning up the Web today from Jennifer Aniston and Smart Water.
If only Aniston knew how much buzz has been generated in the cable industry through that t-commere scenario floated years ago of how viewers would one day be able to buy items from her Friends wardrobe with a click of their remotes. Tracy Swedlow told audience members at her interactive TV conference last fall that she pushed hard to recruit her as a speaker for the event, but that Aniston and her agents had a hard time grasping the meaning of the sweater reference.
We've graduated from Buy Jennifer Anisten's Sweater from the early days of iTV to Buy Jennifer Anisten's Drink. Progress. JB