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Exponential-e Serves Up Ethernet

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LONDON -- Exponential-e, a specialist provider of bespoke Ethernet solutions for the corporate market, today announced deployment of its ‘Powerserve Internet’ solution for the All England Lawn Tennis Club (AELTC). The Ethernet-over-fibre solution enables AELTC to quickly and easily flex the bandwidth it has available at different times of the year and makes use of Exponential-e’s business-grade Internet Route 1 algorithm. Exponential-e worked closely with AELTC’s voice and data solutions consultancy, MAC Systems during the planning, design and implementation stages of the overall project to ensure that all of the challenges were met in time for this year’s Championship.

The All England Lawn Tennis Club is a not-for-profit organisation, responsible for staging the world’s leading tennis tournament; Wimbledon, the only Grand Slam tennis event still held on grass, attracts over 450 000 visitors and, through press, radio and television, a following of millions throughout the world.

Wimbledon’s demand for bandwidth is strongly seasonal. The world’s media attend The Championships for two weeks each year and need to be able to file stories upload images and conduct online research as the action unfolds. In keeping with the professionalism of The Championships, Wimbledon’s media centre must provide state-of-the art facilities.

Exponential-e’s Powerserve Internet solution is a high-performance business-grade Internet service. Route 1 intelligent IP management dynamically samples the traffic of five tier one providers and sends data via the fastest route available at any given time.

As part of the club’s overall Voice & Data review, MAC Systems identified the need for the AELTC to get flexible pay-as-you-go bandwidth-on-demand. This flexibility is necessary because only a fraction of the available bandwidth is needed for eleven months of the year, the demand for bandwidth during the event grows year-on-year. This, coupled with the intention to deploy SIP Trunking, meant MAC Systems recognised the need to forge a strong relationship with a company that could support the club’s vision.

The beauty of the solution is that as The Championships approach, simple keystroke re-configuration, done remotely by Exponential-e, flexes the bandwidth significantly to the optimum available on the optical Ethernet circuit. Bandwidth can be flexed for as long as it is needed and the customer only gets charged for the higher bandwidth rate when, and for as long as, it is activated.

Engineered to provide full back-up in the event of any network problem, two separate circuits connect to two different Exponential-e network locations and are presented to the AELTC via two different communications rooms on their campus. Network traffic is load-balanced across the two circuits with each circuit backing the other up in the case of a problem.

End-to-end management of the network is provided by an Ethernet demarcation device. This gives both Exponential-e and the customer full visibility of the circuit and allows faults to be easily isolated and quickly fixed.

Paul Burns – Project Director, MAC Systems said – “we had to take a careful approach in selecting the right partner for this client as they have some unique requirements together with a vision on how they want to operate the voice and data services at a world leading sports venue. MAC Systems working with the AELTC team, coupled with Exponential-e’s innovative approach further enhances Wimbledon as a world class venue”.

Exponential-e Ltd.

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