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Ethernet equipment

RAD's Ethernet Price Pledge

9:25 AM -- RAD Data Communications Ltd. set a new benchmark for the Carrier Ethernet access equipment sector today by unveiling a new demarcation device that, when shipped in large volumes, could cost distributors (such as telecom service providers) as little as US$400 apiece. (See RAD Unveils Low Cost Carrier Ethernet Device.)

According to Infonetics Research Inc. , that's about half the normal per-unit price achieved in high-volume Carrier Ethernet customer premises equipment device contracts so far this year.

The vendor says the device, which sits at the boundary between an enterprise network and a service provider's network, can come in at that low price because the product is built around its own EtherAccess ASIC (application-specific integrated circuit). RAD believes that hitting such a low price will make it affordable for service providers to market their business-class Ethernet services to small and medium-sized enterprises and small branches of larger companies.

The question always raised when a low-cost product hits the market is whether that product is slimmed-down or a "cheap and cheerful" version of a more complete product. In this case it seems RAD, which is known for the reliability and quality of its technology, hasn't cut any corners in terms of the services and OAM (operations, administration, and maintenance) capabilities it supports.

— Ray Le Maistre, International Managing Editor, Light Reading


Interested in learning more on this topic? Then come to Ethernet Americas 2010, Light Reading's eleventh Ethernet event, designed to meet the information needs of service providers and enterprises that are working out what next-generation services and applications to deploy, and what infrastructures will help them do this in the most cost-effective and productive manner. To be staged in New York, Nov. 2 & 3, admission is free for attendees meeting our prequalification criteria. For more information, or to register, click here.


digits 12/5/2012 | 4:23:51 PM
re: RAD's Ethernet Price Pledge

How will the other Ethernet demarc gear vendors react?


Do they care that RAD has just pulled the mass deployment average unit price down by 50%?

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