CSG Systems enables service providers to personalize the customer experience

May 5, 2005

2 Min Read

ENGLEWOOD, Colo. -- Leading global customer care and billing solutions provider CSG Systems (Nasdaq: CSGS) today announced new capabilities designed to help telecom service providers deliver a more personalised experience to customers.

CSGÒ Total Care, CSG’s award-winning customer self-care application now delivers comprehensive Customer Profile Management capabilities, offering a new way for service providers to allow customers to define and manage their own accounts – regardless of the underlying billing, customer care and network technologies.

Customer Profile Management (CPM) represents a paradigm shift beyond traditional customer self-care by providing a way for customers to manage their accounts and preferences from their own perspective. CPM enables customers set up their own profiles and organise information by household member, employee, payment methods, subscriptions to personalised services, product settings and overall customer preferences. For example, a customer could track how many gaming minutes their child has used during the month, organise the types of news, sports and other updates they receive on their mobile phone and review their consumption on a daily basis.

For internal systems, the resulting customer profiles become the “single source of truth” about each customer; allowing the provider to view customers holistically and focus marketing efforts around individual customer preferences. A customer’s profile becomes a composite of subscriber, billing, service and device information that define the customer and their transactions – removing the need to for expensive “stove pipe” solutions where each new service requires end-to-end self-care infrastructures.

As customers update profile information in CSG Total Care, updates can be exchanged with applications such as billing, data warehousing, marketing and campaigns and service delivery platforms - enabling the service provider to understand individual preferences and leverage that knowledge to tailor packages and services to customers over the lifecycle of the customer account.

CSG Systems International Inc.

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