Cisco Systems Inc. (Nasdaq: CSCO) appears in no hurry to deploy the wireless kit acquired from its $200 million deal last week with data service platform startup
P-Cube Inc. (see
Cisco Plucks P-Cube for $200M).
The companies were staunch rivals in the wireless “traffic-management” market, developing products for service providers that aim to monitor, control, and bill data traffic for various applications.
Cisco’s Content Services Gateway (CSG) product provides the billing component of the Cisco Mobile Exchange (CMX) and touts
Hutchison 3G Italy as its only publicly listed success story. Meanwhile, startup P-Cube has spent the last few months talking up a bevy of contract wins for its Service Control Platform (SCP) product range (see
P-Cube Strikes Double Deal and
P-Cube Salsas With BellSouth).
Despite P-Cube’s apparent lead in this space, Cisco states it is not about to undergo a radical shakeout of its wireless offering. “The Cisco Mobile Exchange will continue to be the primary vehicle for unified service control and billing for the mobile operators,” says spokesman Ron Piovesan.
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