Optical/IP Networks

Cisco Grabs a Guinness

Cisco Systems Inc. (Nasdaq: CSCO) announced today it's been certified by Guinness World Records for having the world's highest capacity router, thanks to the 92-Tbit/s claims for the CRS-1 (formerly known as the HFR), which was launched in May. (See Cisco Claims Guinness Record and Cisco Launches HFR.)

Of course, such claims need proof. Did Guinness send the CRS-1 through rigorous testing in a telecom lab against a range of competitors? Not exactly. David Hawksett, Guinness World Records' science and technology editor, says the organization asked Cisco to come up with analysts who could verify that the CRS-1 exists and that they haven't heard of a router with higher capacity. Ah, science!

(As Cisco tends to double-count its router interfaces, it's more accurate to say the CRS-1 does 46-Tbit/s, but even that would qualify for the record.)

Competitors dispute the claim, but they don't seem particularly shaken by the news. "We'll grant them World's Heaviest Router and World's Hottest Router," says Hudson Gilmer, senior product marketing manager at Avici Systems Inc. (Nasdaq: AVCI; Frankfurt: BVC7). (See Source: Cisco's HFR Tips the Scales.)

While it seems unlikely that Guinness's readers know much about routers -- or how to verify the record or put it into context -- Hawksett thinks such an item can grab their attention. "There are a lot of interesting facts about how the Internet and [the Web] actually work, and as most of our readership use the Internet, they can relate to these records on various levels," he writes in an email. "Plus we like technology records with mind-blowing numbers attached to them!"

It's worth noting that no one has yet built the 92-Tbit/s CRS-1 matrix, which would require 72 chassis -- if its even possible to do so. This would appear to open the door for other theoretical architectures to challenge the record. Grab that bar napkin and start scribbling!

Cisco's isn't the first esoteric technology record with Guinness's blessing. In 2003, Alvarion Ltd. (Nasdaq: ALVR) and The Swedish Space Corp. were certified for the longest 802.11 link, at 310 kilometers.

— Craig Matsumoto, Senior Editor, Light Reading

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coreghost 12/5/2012 | 1:29:10 AM
re: Cisco Grabs a Guinness Someone should call guiness and explain to them
that its the biggest "theoritical" router.
Its not the biggest router until cisco spends the
money to fill out those racks with real equipment.
And building the substation and electrical
infrastructure to supply the hidious amount of
power it would need.

If your talking paper designs, Hyperchip probably
has as a good a claim to being the biggest. And
a full-up hyperchip router isn't much more
unreal than a full up cisco one.

If you didn't build it, you can't claim it.
coreghost 12/5/2012 | 1:29:10 AM
re: Cisco Grabs a Guinness As bad as Avici is, Cisco is worse in weight
and most every other respect.

Monster power, weight and heat. Line cards like
suitcases, racks that go out of their way to
be even more non-standard than they needed.

Its a really badly designed system where
installation issues were ignored for who knows
what reason. Anyone who thinks about buying
one should realize what they are getting into.

And its LOUD.

null0 12/5/2012 | 1:29:10 AM
re: Cisco Grabs a Guinness I have a couple of dumb ass friends that will tell guiness that I can run 100M in 9/secs so can I have the record now pretty please...


p.s. I was double counting I can actually run it in 4.5 secs....
light-headed 12/5/2012 | 1:29:10 AM
re: Cisco Grabs a Guinness Hudson at Avici should learn that people in glass houses shouldn't throw stones as this is absolutely a case of the pot calling the kettle black!
cyber_techy 12/5/2012 | 1:29:09 AM
re: Cisco Grabs a Guinness

is that ISPs aren't the only organizations Cisco can make fool of.

Dindon 12/5/2012 | 1:29:09 AM
re: Cisco Grabs a Guinness Lets propose to Guiness to give another prize to Cisco: Biggest Marketing Company in the world.

Marketing Rule: If you don't have the best product, make everything possible to be perceived as you have something real. Guess why they are saying revenue of HFR is not expected for the next year?
gotman 12/5/2012 | 1:29:08 AM
re: Cisco Grabs a Guinness Ok, so itGÇÖs heavy... Its big, maybe not your standard rack, hot.. Yea it might be just a bit... Noisy? yea a bit like a double bypass brat and Whitney on a 777... The intake did really suck my badge in.

But do you think they built this router for today? Did you every consider that you will have 80G+ per slot next year?

If you give the router life cycle a thought you might come to the conclusion that its not just todayGÇÖs router, its tomorrow's and when you buy your 120G+ PLIM one day you won't have to buy a PS with it?

You can think what you like. The router has a few awards to it belt already.

A Guinness
routed 12/5/2012 | 1:29:05 AM
re: Cisco Grabs a Guinness Whats the Avici's highest capacity router? 1TBPS?

It must really suck working for Avici. I mean getting kicked by Cisco on the only product your company makes.

Cut_d_Crap 12/5/2012 | 1:29:03 AM
re: Cisco Grabs a Guinness like them or hate them, they are the masters at gaining mindshare. this is (yet) another successful foray into a realm of marketing a technical product to the unwashed masses using an effective and simple message. cisco was the first technical company to create creative advertising campaigns that didn't contain technobabble, were the first to advertise on npr, and now are the first to receive widespread coverage across the multitude of everyday media coverage on a guinness technical record. even better is that they didn't have to go through the rigorous testing verification normally required by guinness to get into the record books. bravo cisco.
literight 12/5/2012 | 1:29:03 AM
re: Cisco Grabs a Guinness Sure, the CRS-1 ties for first place with the Netiron 40g. Yeeeeahh baby a super accolade.

And second in place is the Serveriron GT whatever the fling that is.

Just look at the long list of other champions the CRS shares it's medal with-- an Olympic assortment of companies: Azimuth, Isilon, Intel NIC, etc.
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