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Optical/IP

Cisco Gives You $$$

4:00 PM -- Cisco Systems Inc. (Nasdaq: CSCO), in its latest ads, promises us The Connected Life, but what is it?

Apparently Cisco doesn't know, either. They're offering $10,000 for the best answer. Since the contest started back in July, the deadline is coming up: Sept. 14, as Cisco is reminding the world in a press release today.

Of course, you're thinking, "What would KISS do?" Luckily, Cisco -- represented by PR man Wilson Craig, who suddenly looks really short -- has the answer.

— Craig Matsumoto, West Coast Editor, Light Reading

Speaking of gratuitous promo for deadlines, don't forget the Leading Lights Awards, to be handed out in October. Our deadline is Sept. 28.

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