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CellGlide's Iberian Intentions

Light Reading
LR Mobile News Analysis
Light Reading
10/28/2003

Software startup CellGlide Inc. is attempting to push its GPRS (General Packet Radio Service) network management wares into Europe’s Tier 1 carrier market, with Telefònica Mòviles SA a potential first major customer in the region.

The U.K.-based vendor lays claim to one commercial deal to date, with Cellcom Israel Ltd. deploying its Mobile Traffic Shaper product -- a traffic management box that sits at the edge of the GPRS core network and allows the network manager to prioritize the bandwidth available for services, based on available cell capacity, traffic type, and subscriber profiles. GPRS is a 2.5G packet-based overlay for GSM (General System for Mobile) networks that cranks up the data transfer rates to between 20 and 50 kbit/s.

CEO Liron Langer now claims to be on the verge of announcing future lucrative deals. “We are working with the majority of carriers in Europe, including the likes of Telefónica Móviles,” he tells Unstrung. “We have a number of commercial trials that are moving into commercial deployment.”

The company is also targeting the next incremental step in the GSM upgrade path to 3G -- the EDGE (Enhanced Data Rates for Global Evolution) network market, with a planned product launch within the first half of 2004. “Cellcom is to deploy EDGE services, so we will work with them on this technology,” adds Langer.

CellGlide crept in at the foot of Unstrung's Top 25 Startups listing in July of last year, following an $11 million round of funding from VC partners TLcom Capital Partners Ltd., Jerusalem Venture Partners (JVP), and Magnum Communications Fund.

Langer states that the company now has “enough money to see us into the next two years even without revenue,” and therefore has no plans to initiate any further cash injections.

CellGlide’s efforts to push its GPRS quality-of-service box follow concerns earlier this year over the dire state of most carriers' packet-based infrastructures (see CellGlide Targets GPRS Woes , Wireless Nets Suck, Says Expert, and Radcom Looks to Ease the Pain).

— Justin Springham, Senior Editor, Europe, Unstrung

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