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CeBIT Debate: Location-Based Services

Industry experts will be discussing one of the hottest topics in the mobile services sector today -- the introduction of location-based services -- at the CeBIT tradeshow.

The event will take place on Saturday, March 15th, between 10:00 and 11:00, at the Network Information Center in Hall 15, Stand 14. Attendance is free of charge.

The discussion will focus on how mobile operators are moving towards the provision of services that use various types of location-based technologies, what those services are (and might be in the future), and why they might be of interest to mobile phone users. Are these services in demand by consumer and business mobile phone users? Or is this a technology-led strategy looking for an audience?

The moderator will be Ray Le Maistre, European Editor, Unstrung, the wireless technology news Website with a significant service provider readership.

The speakers will include:
  • Paul Flemming, Vice President, New Business Acquisitions, Siemens AG (NYSE: SI; Frankfurt: SIE), Information and Communication Mobile Solutions
  • Colm O'Hare, Marketing Manager, responsa
  • Sarah Spiekermann, Strategic Marketing Manager, Openwave Systems Inc.
  • Martin Schuller, Director, Central Europe, Webraska Mobile Technologies SA
  • Dick Gerbrands, Business Development Manager, LogicaCMG (London: LOG)
Background

As they continue to construct their 3G networks and determine the relevant applications and business strategies for those next-generation networks, so the world's mobile operators need to maximize their revenue opportunities from existing networks by developing and marketing new types of services. One of the options is the development and delivery of services based on the location of a customer -- for instance, someone in a busy street may receive text messages about discount offers from shops on that street.

But there are many issues surrounding such services, including privacy, standards, the type of location technology being deployed, the role of the user's device, and the revenue model for the operator -- and, importantly, whether mobile phone customers actually want such services.

Background Reading

  • Guide to Wireless Location Technology
  • Wireless Location Technologies
  • Agilent Claims Location Technology Advance
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