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BlackBerries of the Rich & Famous

4:30 PM -- As if you needed reminding of just how far these little devices have penetrated mainstream conciousness, here's a quick clip of Tom Cruise and his BlackBerry on TV.

Note that Primetime interviewer Diane Sawyer feels absolutely no need to explain what the device is, or what it does. She takes it as a given that the audience will know. Would this have been been the case even a year ago? I'm not sure.

I can't help feeling that Mr. Cruise, however, hasn't quite got the hang of this personal communications lark. I mean, who else has their BlackBerry handed to them by an assistant when they get an intimate message from their sweetheart? — Dan Jones, Site Editor, Unstrung

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