AT&T Launches GPRS
Given that no one seems to be running AT&T at the moment, its only appropriate that DoCoMo has taken it upon themselves to determine the strategy for the rollout of GPRS. AT&T Wireless is using the DoCoMo pricing strategy in their first official rollout of 2.5G technology in the Seattle area. Users will receive one Megabyte per month.
The problem is that Americans arent very good at measuring things in metricespecially computer language metric. In fact, we aren't even that good at measuring things with our own measurements. (Pop quiz: How many pints in a quart?)
So, Unstrung has put together this handy conversion sheet for you kids in Seattle to carry around with your new Motorola Timeport® (Model P7382i) wireless phone GPRS phone.
Checking to see if your Microsoft Options are above water -- 10kbs
Ordering Coffee via your wireless device -- 50kbs
Reading about coffee via your wireless device -- 25kbs
Emailing your friend about a great place to get a Mocha Latte -- 10kbs
Downloading Pamela Anderson to your handheld -- Get a life, sicko
The new AT&T Wireless network has been widely reported to deliver data at a speed of 100 kilobytes a second. Oops. Or maybe its as the Boston Globe reported 5 times faster than rival networks. Or maybe its just as Reuters, puts itfaster. AT&T had better be careful about raising expectations on the speed side of the service. Didnt we learn anything last year?
Several analysts have mistakenly made the point that this announcement somehow gives AT&T an advantage over VoiceStream and Cingular, who were also hoping to be first in developing a GPRS network. Newsflash: Seattle is not a network. Its one city. Anybody who needs this kinds of service needs it in Seattle and Chicago and New York and Europe. The field is still wide open. And even when its closed down a little, churn is still so highespecially with new servicesthat any advantage can be lost in a heartbeat.
As for the new way of measuring services, this seems to be AT&T looking for any way to convince consumers that the Internet is not free. According to Mark Tubinis, Founder and VP of Engineering of WaterCove Networks, a company specializing in data switches for CDMA, GSM and UMTS networks, the death of time as a measuring device is not realistic. Time is not going away, says Tubinis, As the terminal devices become more capable, there will be a lot of streaming and persistent based services. In the long run, time is going to be the most valuable way.
So rather than a real step towards new networks, let us skeptically call this a small step not backwardswhich is better than nothing.