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At Futurecom: A Peek at Brazil's Potential

Joe Braue
iBraue
Joe Braue
10/27/2010

6:50 PM -- SAO PAULO, Brazil -- As Light Reading editors lounge in Paris at Broadband World Forum and deliver comprehensive coverage of French tradeshow beverage selection (see BBWF 2010: Show Floor Drinkathon), here in Brazil at Futurecom the coffee is better, the economy is surging, the show is growing (attendance up 30 percent from first day last year according to the organizer, Provisuale), and the floor is abuzz about the prospects of significant telecom growth. From Day 2 at the show, here are five hot topics on carrier execs’ minds. As jet lag wears off, we’ll try for another five tomorrow on Day 3:

More spectrum, por favor: Mobile broadband using 3G networks is exploding, growing to $8.5 billion by 2015, up sixfold from $1.4 billion in 2009, according to Pyramid Research. But carriers need spectrum, spectrum, and more spectrum. Especially hot was talk about new 4G spectrum auction in 2.6GHz range which will be allocated to non-incumbents. This spectrum, currently allocated to pay-TV service, will be auctioned to non-incumbents, prompting a senior exec at a major carrier to wonder if new players will be subject to the same huge taxes that telecom companies have to fork over. “We just want a level playing field,” he said.

Here come the MVNOs: With Anatel, the Brazilian telecom authority issuing favorable regulations, there is a big expectation that non-telco players like banks and financial institutions will get into the mobile virtual network operator game, using current infrastructure. This has Service Provider IT players here like Telcordia licking their chops at the possibility of arming new players in the market with service creation and delivery smarts.

Getting big in Brazil: The major telecom players are going in big time. Just one example: NSN announced it's setting up its fifth Global Network Operations Center in Sao Paulo, and its first in the Americas. NSN, which claims it’s the LatAm managed services leader, announced it is investing 15 million euros on the facility that will host up to 300 technicians, who are responsible for managing up to 20 million subscribers.

IPTV opportunities: While fixed broadband penetration is relatively low (19 percent of households, compared to 30 percent in developed countries) incumbents are looking for video services to drive more revenues and ARPU, subject to that fairness concern in topic No. 1.

And the biggest buzz of all -- Brazil is back. The World Cup is coming in 2014. The Olympics in 2016. With GDP growth of 7.5 percent, Brazil has skipped the economic malaise facing much of the developed world. Indeed, by far the biggest applause on the opening night here at Futurecom was for ex-president Fernando Henrique Cardoso, who is largely credited for creating the stable economic environment for Brazil’s growth during his term in office from 1994 to 2002. Of course, in a particularly Brazilian touch, master of ceremonies Daniela Escobar, a Brazilian soap opera star, also received her share of the attention, proving that the Brazilians can win telco event style points, even against the French.

— Joe Braue, Group Director and SVP, Light Reading

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DCITDave
DCITDave
12/5/2012 | 4:20:10 PM
re: At Futurecom: A Peek at Brazil's Potential


Do incumbents there seem to think that folks will buy TV service and then get the broadband as a delivery vehicle? I wonder with such a low penetration rate if consumers there really see broadband as that important. Maybe selling TV that just happens to be delivered via broadband is the way to go.

claux
claux
12/5/2012 | 4:20:09 PM
re: At Futurecom: A Peek at Brazil's Potential


Pay TV and broadband service penetration is actually very high for household segments A & B offering limited room for further growth, so the best strategy for these segments is upselling premium services.


As we descend the Pyramid, the main market challenges faced by incumbents are  to massively penetrate segment C, a matter of service affordability, as well as to expand the enabling technology infrastructure to lesser-populated areas, a matter of investment prioritization.  Making things more complex, there are still fierce regulatory restrictions preventing the incumbents from offering wired TV services. 


To overcome, incumbents Oi and Telefonica heavily invested in DTH over the past couple of years, so is GVT now pursuing its own satellite license to launch services, and as a result the market for Pay TV grows above 20% average since 2008.   Once regulatory restrictions are lifted, the three players will be ready to offer wired solutions.


 


 

melao2
melao2
12/5/2012 | 4:20:09 PM
re: At Futurecom: A Peek at Brazil's Potential


In my opinion IPTV will only benefit the Incumbents.


Right now, the Pay TV has basically two models here in Brazil:


- Cable TV


- Satellite TV


The biggest Cable TV company is called NET, and they also provide Broadband Internet and Fixed Phone via cable. This company belongs to the same groups as Claro (Mobile Operator) and Embratel (Long Distance carrier), which is Telmex.


Satellite TV has obvious problems to bundle broadband with TV.


On the other hand, the broadband providers with the biggest penetration are Oi and Telefonica, the two big fixed phone line incumbent, which uses xDSL. But they do not offer TV services. Oi has a very small sort of "trial" with Oi TV, but it has not invested that much on TV.


For the biggest Cable TV operator, I don't see such a benefit on IPTV. Satellite is the same case. Only for the incumbents the IPTV would be a great benefit, if they want to budle TV/Phone/Internet.


 


Anyway, maybe this is a short sighted view. Maybe new players will come in hand with IPTV.

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