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Are Service Provider Cloud Goals Too Lofty?

2:00 PM -- NEW YORK -- Carrier Cloud Forum Are telecom service providers' grand plans for cloud maybe, well, a little TOO grand?

There's a lot of talk about end-to-end service, seamless integration of network and data center, IT apps being delivered on-demand, pay-as-you-go, but on my enterprise panel here today, three industry experts say that may be overkill.

Now I'm not going to quote Charlie Burns, VP, Saugatuck Technology; Scott Bils, partner, Everest Group; or Troy Angrignon, VP of sales and marketing for Cloudscaling , because, well, I was on stage with them, and not taking notes.

But I was listening carefully, and here's the gist: Rather than try to sell cloud infrastructure, or cloud as a platform to replace IT services, sell business uses cases instead. Show enterprises how to solve one specific problem or relieve a specific pain point that is specific to them, using cloud-based services, and you are likely to find more success.

That thinking actually fits in with what was my favorite quote of the morning: In making the same basic point, Simon Aspinall, director of Marketing, SP Data Center & Mobility, Cisco Systems Inc. (Nasdaq: CSCO), said selling cloud services "is a little like selling drugs."

In other words, give them a few samples to get them hooked. It's an apt analogy, even it it's not politically correct. — Carol Wilson, Chief Editor, Events, Light Reading

shygye75 12/5/2012 | 4:51:53 PM
re: Are Service Provider Cloud Goals Too Lofty?

Following Mr. Aspinall's analogy, can you get a contact high from cloud services? Not that we'd know anything about that, of course.

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