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Apple: the Numbers Behind the (Huge) Numbers

Apple Inc. (Nasdaq: AAPL) just came off its best quarter yet, in which its profit of $13.6 billion and revenues of $46 billion more than doubled its year-ago quarter, making it the second largest U.S. company by market cap. (See Apple Reports Q1 Revenue of $46B.)

The Cupertino, Calif., giant now also has $97.6 billion in its cash reserve, money that CFO Peter Oppenheimer said wasn't "burning a hole in our wallets," but he had no announcements as to its use.

Beyond the record-breaking financials, plenty of other numbers were worth noting -- including some, associated with the iPhone and iPad, that propelled Apple to its market-leading status.

Here are some of the figures CEO Tim Cook extolled during the company's first-quarter earnings call Tuesday:

  • Apple sold 37 million iPhones, which Cook pointed out represents 128 percent growth against a market rate of 40 percent, according to IDC . He attributed the growth to the "breathtaking" reception of iOS 5, the phone's camera and its voice-activated virtual assistant Siri. "Our customers are loving iPhone, and we're very happy with that," he said.

  • The iPhone 4S is available in more than 90 countries, making it Apple's fastest rollout ever. Cook said Apple ended the quarter with a significant backlog in some key geographies, despite its "bold bet" on strong 4S demand.

  • Apple sold 15.4 million iPads and saw unprecedented growth for the tablets in enterprises and educational institutions. Cook says the iPad will cannibalize the personal computer market, including Macs, but that doesn't worry him, nor does the rising tide of low-cost competition.

    "People who want an iPad won't settle for limited functionality," Cook said. "Last year was supposed to be the year of tablets, but I think most people will agree it was the year of the iPad for the second year in a row."

  • In total, there have been 315 million iOS devices sold to date, 62 million of them sold in the December quarter.

  • Apple iCloud now has 85 million customers signed up. "It's not just a product; it's a strategy for the next decade," Cook said.

  • Apple's App Store now has 550,000 apps available, 170,000 of which are designed specifically for the iPad. Cook said developers have earned more than $4 billion from the App Store, more than $700 million of which came in the past quarter.

    — Sarah Reedy, Senior Reporter, Light Reading Mobile

  • sarahthomas1011 12/5/2012 | 5:44:42 PM
    re: Apple: the Numbers Behind the (Huge) Numbers

    I also wanted to mention Apple TV, which Cook said was still just a hobby, but that he can't live without it. Apple has sold over 4.2 million of them so far, 1.4 million of which were sold in the holiday quarter. Wonder how it will sell when it's no longer just a hobby??

    Jeff Baumgartner 12/5/2012 | 5:44:35 PM
    re: Apple: the Numbers Behind the (Huge) Numbers

    right, i wouldn't mind selling 4.2 million of something that was just my hobby.  The cable guys have to be just a bit scared about what Apple's cable of on the video side when they really decide to put their minds to it and try to disrupt the pay-TV category. Still, unless they can swing some sweetheart content deals, I wonder if they'll come to the conclusion that it's a tough, low-margin biz and back away from developing their own subscription video biz like Microsoft purportedly did when it came face to face with the sticker shock reality of it.  JB

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