Apple Adds Rabbit

Apple Inc. (Nasdaq: AAPL) is now claiming that its new iPhone will offer double the talk-time of rival high-end smartphones when the gadget launches at the end of this month.

Following continued speculation about the battery life offered by the smartphone, Apple has announced that the device has been upgraded and now offers three hours more talk-time than originally promised. The Cupertino, Calif.-based computer manufacturer says that first entry into the phone world will offer eight hours of call-time, six hours of Internet use, seven hours of video playback, or 24 hours of MP3 playback. The firm is more explicitly targeting other smartphone vendors than it has before as the launch date draws near. Apple has put out a chart comparing iPhone performance with the new smartphones from Nokia Corp. (NYSE: NOK), Palm Inc. , and BlackBerry , among others. Apple claims that these devices typically have between four and five hours of talk-time.

Analysts had been wondering if Apple might come out with improved power management before the launch of the $500 phone. Despite the fact that very few people have actually seen an iPhone in the wild, there has recently been intense speculation about its battery life and other features. (See Handset Cavalcade.)

The company has also replaced the original plastic touch-screen on the iPhone with a glass one. This will supposedly make it easier to read and more resistant to scratching.

— Dan Jones, Site Editor, Unstrung

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