AOL to Buy Yahoo?
10:00 AM -- As
noted on last night,
Light Reading's message board AOL Inc. (NYSE: AOL), along with several private equity firms, is looking into taking over
Yahoo Inc. (Nasdaq: YHOO).
AOL hopes to use Yahoo to compete with
Google (Nasdaq: GOOG) in the online advertising market,
The Wall Street Journal reports
Though the discussions are still preliminary and don't even involve Yahoo yet, Yahoo's stock has been getting a boost from the rumors. It climbed 13% to $17.23 in after-hours trading yesterday.
Some, however, are less... optimistic. "It would be a deal of unprecedented irrelevance,"
In other news:
Verizon Wireless announced this morning that it will sell
Apple Inc. (Nasdaq: AAPL)'s iPad at 2,000 Verizon stores across the US starting on Oct. 28. Before you get too excited: Verizon will only be selling the WiFi version of the device. (See Verizon Gets iPad With a WiFi Twist.)
NBC Universal and Google have ended the online ad partnership they began in 2008 after NBCU "concluded that there was little value derived from having an Internet company sell its ads," .
— Erin Barker, Digital Content Reporter, Light Reading Cable