AOL hopes to use Yahoo to compete with Google (Nasdaq: GOOG) in the online advertising market, The Wall Street Journal reports.
Though the discussions are still preliminary and don't even involve Yahoo yet, Yahoo's stock has been getting a boost from the rumors. It climbed 13% to $17.23 in after-hours trading yesterday.
Some, however, are less... optimistic. "It would be a deal of unprecedented irrelevance," Gawker declares.
In other news:
— Erin Barker, Digital Content Reporter, Light Reading Cable