Though the discussions are still preliminary and don't even involve Yahoo yet, Yahoo's stock has been getting a boost from the rumors. It climbed 13% to $17.23 in after-hours trading yesterday.
Some, however, are less... optimistic. "It would be a deal of unprecedented irrelevance,"
Gawker declares.
NBC Universal and Google have ended the online ad partnership they began in 2008 after NBCU "concluded that there was little value derived from having an Internet company sell its ads," AdWeek reports.