SANTA CLARA, Calif. -- Bill Eichen has joined Analogix Semiconductor, Inc., maker of high-performance mixed-signal semiconductors, as president and chief operating officer. He reports to Kewei Yang, Analogix founder and chief executive officer.

Eichen comes to Analogix with more than two decades of experience in the communications semiconductor industry. Since 2002 he had been CEO of Memcall, a pioneer in layer 4-7 search processor technology, and previously was founder and vice president of marketing for Nueba Semiconductor, a security processor startup. Earlier he had held a variety of management positions at the communications divisions of Cypress Semiconductor, Integrated Device Technology, Zoran, Motorola, NEC and Teknekron Communications Systems. He is currently chairman of the board of Software Incubators, a wireless client-server financial services company.

"Analogix is a very exciting opportunity," Eichen said. "Having just introduced its first physical-layer interconnect products in spring of 2004, the company is already generating revenues and has inked customer agreements with major players such as Huawei-3Com. A key differentiator is the company's cross-border business model: having design teams in both Silicon Valley and Beijing enables us to address the well- established global communications market as well as the young and fast-growing Chinese one."

"We are delighted to have Bill join the Analogix team," Yang said. "His extensive experience in marketing, sales and business development make him an ideal addition to Analogix as we expand our product portfolio and our customer base. I look forward to working with him to build a successful global analog/mixed-signal chip company."

Analogix Semiconductor Inc.