The large-screen device's former price of $489 was a bit too close for comfort to the $499 price tag of the iPad, which offers users many more functions. However, Amazon made a point of flaunting the Kindle DX's advantages over the iPad in its press release today -- namely, free wireless service and an eInk screen that can be easily read even in direct sunlight.
And the new version of the DX offers improved eInk display with "50 percent better contrast," Amazon claims.
The price cut could also be due to the disappointing results of experiments at media companies and universities, as Amazon sought to pitch the DX as a reader for newspapers and textbooks, The New York Times reports.
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In non-Amazon news:
— Erin Barker, Digital Content Reporter, Light Reading Cable