Alcatel, Germany Shun Telecom 2003
The ITU Telecom World 2003 event, sponsored by the International Telecommunication Union (ITU) every four years in Geneva, Switzerland, is considered the most important international telecom gathering anywhere. Ever. Traditionally, vendors have marked the event by spending vast sums on outrageously lavish booths -- some of which include multiple floors, escalators, and open bars.
But it's become apparent that when its doors open on October 12, some major telecom players will be missing. Alcatel SA (NYSE: ALA; Paris: CGEP:PA) quietly announced July 30 that it plans to pass on the big show as "a consequence of the current market conditions and to be fully in line with its cost cutting program."
Other no-shows include Fujitsu Network Communications Inc. (FNC), although it's not clear whether its parent company will be there.
Some previous exhibitors haven't said no -- yet. Marconi plc (Nasdaq/London: MONI), for instance, says tradeshows are a low priority these days. "We're spending lots of time with strategic customers, where, frankly, most of our revenues are coming from," says spokesman Jim Blew. He says this approach will prevail until the market picks up. It entails focusing on small meetings and key speaking engagements instead of big, flashy booths to attract newcomers.
The ITU isn't pleased with any of this. And it's dreading the chance of other defections, most notably by another European heavyweight, Siemens AG (NYSE: SI; Frankfurt: SIE).
Although a spokesman for Siemens told Light Reading today that the vendor will be at the show, it hasn't notified the show's management -- and they've noticed: "We haven't yet heard a yes or no," says ITU PR officer Piers Letcher. By this time prior to the Telecom '99 show four years ago, show management had heard.
Service providers also seem on the outs, particularly the Western European PTTs, which have enjoyed a sizeable presence at the World Telecom show in the past. After Europe's deregulation commenced, circa 1997, many of these providers were eager to spend big bucks on show exhibits in order to attract CLECs (competitive local exchange carriers) as partners or even acquisitors. Now the CLECs are gone or otherwise spoken for, and the PTTs are facing their own economic woes (see Debt Weighs on Euro Carriers).
British Telecom (BT) (NYSE: BTY), Deutsche Telekom AG (NYSE: DT), and France Telecom SA have not yet signed up, although the ITU still hopes to see BT and France Telecom in the pavilions dedicated to showcasing their respective countries.
Germany, though, has opted not to have such a pavilion this time around, which likely cements the absence of Deutsche Telekom. "The Germans feel they have another large telecom show, CeBit, and don't need to do Geneva as well," laments Letcher.
More expectedly, smaller players seem to be dropping out. Despite being listed as an exhibitor on the show's Website, Calient Networks Inc. hasn't yet decided to go. Ceyba Inc. did not return calls and email requesting confirmation.
On the plus side, Cisco Systems Inc. (Nasdaq: CSCO), Lucent Technologies Inc. (NYSE: LU), and Nortel Networks Corp. (NYSE/Toronto: NT) have made plans for the show, although it's not yet clear what level of resources have been committed. And at least one smaller player, Laurel Networks Inc., says its plans to be there are firm.
The ITU claims there's still plenty of time for folks to sign up and that, overall, it's gotten the same level of interest in Telecom 2003 as it garnered in August 1998 for the then-upcoming Telecom '99 show. Furthermore, it expected a drop in exhibit subscriptions, in part due to the macroeconomic situation and in part thanks to some changes the ITU has made.
Show management has cut by two thirds the maximum size of the booth or stand each vendor can have -- in response, it says, to pleas from big exhibitors who were concerned about leveling the playing field at a show associated with the august ITU. Last time, a booth could swell up to 1,500 square meters. At Telecom 2003, it will be limited to 500 square meters. That, plus the downturn, will probably reduce the exhibit's overall take from floor space. "We expect to have 70 or 80 percent of last time's total," Letcher says.
Costs per square meter are 700 Swiss francs (about US$470), according to the show Website -- rates comparable with those of Telecom '99, for which 100,400 square meters of show space ultimately were sold.
Not that the ITU is in this to make money the way a conventional show management would. According to Letcher, the not-for-profit ITU aims mainly to square its own fees. It uses any profits over breakeven to fund telecom projects in underdeveloped member countries -- projects such as distance learning and tele-medicine, as well as run-of-the-mill telecom infrastructure buildouts.
Its global telecom emphasis is one reason the ITU will likely run after exhibitors like Alcatel that have opted out. "We're always disappointed when a major participant pulls out," Letcher says of Alcatel's departure. "Their absence is harmful to the 189 member countries," he maintains, which expect the exhibit to contain a representation of key worldwide suppliers. The ITU will continue to petition Alcatel to change its mind, he says.
Is that likely to happen? "No, the decision as of now is not to participate," says an Alcatel spokesperson.
— Mary Jander, Senior Editor, Light Reading