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AlcaLu's Giere Gone From CMO Post

Phil Harvey
NXTcomm News Analysis
Phil Harvey, US Bureau Chief
6/11/2008
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John Giere is out as Alcatel-Lucent (NYSE: ALU)'s chief marketing officer, Light Reading has learned.

"Tim Krause will become Alcatel-Lucent Chief Marketing Officer as of Monday June 16, replacing John Giere, whose new position will be announced shortly," writes an Alcatel-Lucent spokesman in an email to Light Reading. "Tim will report to Etienne Fouques. This change is part of an ongoing effort in Alcatel-Lucent to simplify and streamline work."

Krause, who currently leads a simplified, streamlined life in Plano, Texas, will assume of all Giere's direct reports.

In one of his final public appearances as CMO, Giere was featured in this LRTV custom video earlier this year. He's the one who's not squinting a lot:

But the marketing shakeup at AlcaLu doesn't stop there, from what we can tell. John Marinho, who held the title of VP of Corporate Strategic Marketing and Global Government & Public Affairs, now seems to have been nipped of his strategic marketing-ness.

"John Marinho will be head of the Americas Global Government and Public Affairs team," the AlcaLu spokesman writes. "He'll report to Cindy Christy, President of the Americas."

The Americas, by the way, consists of North America and the Caribbean and South America, as defined by AlcaLu. If it were up to us here at Light Reading, we'd leave out Oklahoma, but that's not terribly relevant for this story.

"The whole former Lucent marketing organization is kaput," says a former AlcaLu employee, who wishes to remain outside of New Jersey.

The company is set to announce more on Giere's fate in the next few days. But, in the meantime, if you're finding all these staff changes hard to track, keep in mind you can find our complete list of Alcatel-Lucent stories, newswires, and reports, anytime, by clicking here.

— Phil Harvey, Editor, Light Reading

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Ryan Lawler
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Ryan Lawler,
User Rank: Light Beer
12/5/2012 | 3:39:03 PM
re: AlcaLu's Giere Gone From CMO Post
Nothing like canning the marketing guy when business is bad. Sometimes, you know, the problem isn't the messaging.
Ryan Lawler
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Ryan Lawler,
User Rank: Light Beer
12/5/2012 | 3:39:03 PM
re: AlcaLu's Giere Gone From CMO Post
Nothing like canning the marketing guy when business is bad. Sometimes, you know, the problem isn't the messaging.
digits
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digits,
User Rank: Light Beer
12/5/2012 | 3:39:02 PM
re: AlcaLu's Giere Gone From CMO Post
Phil, you don't know what you've started... the pro-Oklahoma European lobby knows where you live...
DCITDave
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DCITDave,
User Rank: Light Beer
12/5/2012 | 3:39:02 PM
re: AlcaLu's Giere Gone From CMO Post
re: "Phil, you don't know what you've started... the pro-Oklahoma European lobby knows where you live..."

That's like saying the pro-Wales Americans know where you live.
DCITDave
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DCITDave,
User Rank: Light Beer
12/5/2012 | 3:39:02 PM
re: AlcaLu's Giere Gone From CMO Post
Wow. You leave to go to Contentinople and now you're defending a former Lucent marketing boss? What are you guys drinking over there?
Ryan Lawler
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Ryan Lawler,
User Rank: Light Beer
12/5/2012 | 3:39:01 PM
re: AlcaLu's Giere Gone From CMO Post
I'm not defending Lucent's marketing prowess (or lack thereof), but it seems to me that the problems at AlcaLu run a little deeper than just their marketing.

And next time you're in New York, you better bring your sumo suit.
paolo.franzoi
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paolo.franzoi,
User Rank: Light Sabre
12/5/2012 | 3:39:01 PM
re: AlcaLu's Giere Gone From CMO Post

Just a suggestion...take your spat to the playground and get other journalists, editors and photographers to chant "Fight, Fight, Fight". Videotape it and post it.

Now think of doing this in Sumo Suits.

seven
optodoofus
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optodoofus,
User Rank: Light Beer
12/5/2012 | 3:39:01 PM
re: AlcaLu's Giere Gone From CMO Post
Hey, I love Wales. Their meat is tasty and they provided much needed lamp oil.

optodoofus
Ryan Lawler
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50%
Ryan Lawler,
User Rank: Light Beer
12/5/2012 | 3:39:01 PM
re: AlcaLu's Giere Gone From CMO Post
I'm not defending Lucent's marketing prowess (or lack thereof), but it seems to me that the problems at AlcaLu run a little deeper than just their marketing.

And next time you're in New York, you better bring your sumo suit.
jax577
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50%
jax577,
User Rank: Light Beer
12/5/2012 | 3:38:59 PM
re: AlcaLu's Giere Gone From CMO Post
It's about damn time. He never should have been hired for that role initially. He was lacking in skills and experience for a CMO role and brought NOTHING to the table as LU CMO. The fact that he retained that role after Alcatel acquired LU speaks to his having leverage over the decision-makers or that they were too incompetent to see that he did not have the right stuff. Also, he had a HUGSE EGO.
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