AlcaLu Goes to Hollywood

10:45 AM -- Alcatel-Lucent (NYSE: ALU) is set to announce what it's calling a "groundbreaking innovation in Internet Protocol (IP) technology" that will "advance the future performance of the Internet" during a live webcast on June 28.

Far more interesting, though, is the direction the vendor's marketing department has taken to publicize the launch.

It has produced a near two-minute mini movie, akin to a trailer for a Hollywood blockbuster, complete with dramatic tension-building music and some quite, er, riveting acting. It has dubbed its mini movie Top Secret Speed.

You can view it below, but you have been warned -- make sure you're sitting down when you watch it, otherwise you may injure yourself. I know I nearly did ...

For me, at least, the actual product can only be an anti-climax. (Sorry, Basil.)

— Ray Le Maistre, International Managing Editor, Light Reading

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Charles_C 12/5/2012 | 5:01:27 PM
re: AlcaLu Goes to Hollywood

Get ready for a CRS-3 stiyle "change the internet forever" type of announcement with a lot of promises of future mind-boggling speeds and scale but an inital product with just a fraction of the promises ...


What will it be? 200Gbps/slot? 400Gbps/slot? 800Gbps/slot. Bets anybody?

Pete Baldwin 12/5/2012 | 5:01:26 PM
re: AlcaLu Goes to Hollywood

Charles - I was thinking the same thing. CRS-3 kind of let people down.

At least AlcaLu seems to be pointing to a box, rather than a whole new Internet. Still, I think Ray is right - it might be hard for this not to be a let-down.  (I'm expecting holographic flying cats, myself.)

Realistic guesses: Terabits must be involved. I like your thinking about higher slot density,

DCITDave 12/5/2012 | 5:01:26 PM
re: AlcaLu Goes to Hollywood

What she's really saying is, "Don't make me open this door that I've been telling you that you can't go into. And don't make me show you this -- whatever it is -- because even though this is top secret and you're clearly not authorized, i'm pretty laid back about breaking the rules and this place probably doesn't have security cameras, it being top secret and all."

Just sayin.


Brian Birtles 12/5/2012 | 5:01:24 PM
re: AlcaLu Goes to Hollywood

I don't know about the product but the trailer - wow!  It got my attention and I will be keeping an eye out for the launch.

sgamble 12/5/2012 | 5:01:24 PM
re: AlcaLu Goes to Hollywood

You guys are all wondering about the speed of the box.  I am wondering if it will do ISSU at launch unlike the CRS.  Oops.

The video was a bit weak.  But nothing beats the Q-Fabric video when their CTO claimed the M series saved the Internet.

I worked at Alcatel in IPD for four years.  Some brilliant people from Alcatel/Timetra there so I admit I am looking forward to see what they have come up with next.  Maybe a PTX like box?  Tropic ROADM rolled into the 7x50 with ridiculous port density?



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