BARCELONA, Spain -- ACE-COMM Corporation (NASDAQ: ACEC), a global provider of advanced operations support systems (OSS) solutions, today announced the launch of ACE-COMM Market Maker(tm) for GSM operators.

Market Maker provides mobile operators with the ability to correlate data from across their operations and to visualise their market, network, and services in order to optimise resources, target sales and marketing campaigns more intelligently, and reduce churn.

Market Maker, the latest addition to ACE-COMM's Network Business Intelligence(tm) suite of products, extracts and analyses data from disparate sources such as the network infrastructure, billing systems, customer fulfillment, credit ratings, usage on the network, and GIS systems.

It presents the analyses through both visualisations and traditional reporting mechanisms. Mobile operators can use this information to quickly identify underutilised network capacity, tailor marketing and sales campaigns to reach the most profitable customers, and marry capacity planning and marketing efforts to achieve greater operational efficiency.

"Market Maker enables operators to pinpoint the customers that are most likely to take up a specific offer or new service and match this information with existing network capacity," said Chris Couch, Chief Marketing Officer at ACE-COMM. "With handsets and services increasingly targeted at customers with specific interests, such as gamers, football fans, and music lovers, this technology enables operators to reduce the cost of customer acquisition, increase the rate of service uptake, and ensure they don't have to invest more than necessary to introduce a new revenue generating service."

Ace-Comm Corp.