A Roaming Holiday
In the U.S., AT&T Inc. (NYSE: T) recently followed Verizon Wireless 's lead and introduced cheaper international data plans. Its new Data Global Add-On packages start at $30 per month for 120MB of data to $120 for 800MB. Rather than charge per megabyte of overage, which is how those $400 bills are usually earned, AT&T will now charge $30 for every 120 MB of overage. (See AT&T Revamps International Data Plans and Verizon Eyes LTE Roaming in Europe, Canada.)
But the most interesting move comes from Salt SA , which last week introduced the MACH -powered Travel Data Control mobile Web service that lets users set their ceiling for roaming spend at zero, €10, €20 or more. That way there's no surprises when they're back on their home turf. (See Orange Launches NFC Services, Roaming Tariffs.)
The carriers took their sweet time to start innovating on roaming pricing considering that they've been losing money to international services and unlocked, pre-paid phones for a while now. But any way they offer more control and visibility into pricing, or make it just plain cheaper, is better late than never.
— Sarah Reedy, Senior Reporter, Light Reading Mobile