ESPN to Stream on Xbox

10:10 AM -- Microsoft Corp. (Nasdaq: MSFT) is in "in-depth talks" with Walt Disney Co. (NYSE: DIS) to stream ESPN content on the Xbox 360 through its subscription gaming service, Xbox Live.

Under the proposed deal, ESPN would live-stream sporting events for a per-subscriber fee.

This is all part of Microsoft's effort to persuade users to think of Xbox Live "as a cable channel," The New York Times reports. Microsoft already produces original content -- such as an interactive version of NBC game show 1 vs. 100 -- for the service.

In other news:

  • HarperCollins Publishers is in talks with Apple Inc. (Nasdaq: AAPL) to sell e-books on the upcoming tablet device, The Wall Street Journal reports. Apple is expected to offer publishers a more favorable pricing deal than Amazon.com Inc. (Nasdaq: AMZN), which sells all e-books for $9.99 or less and splits profits 50/50.

  • Online video network Revision3 has posted an open letter to outgoing Tonight Show host Conan O'Brien, offering him a job. Ryan Vance, the company's VP of programming and production, wrote:
      I’m taking this opportunity to officially offer you a brand-new show of your choosing here at Revision3. Rest assured, you’ll be able to bring your set, band and even Andy (especially Andy) with you as you transition to our cutting-edge online TV network... I know you don’t have a big footprint in online media at the moment, but take our word for it: Internet television is the future. The space has seen a 35% average increase in advertising spending in 2009. (Just think how many cigars that would buy for Triumph The Comic Insult Dog).

    — Erin Barker, Digital Content Reporter, Cable Digital News

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