& cplSiteName &

Salesforce Launches CRM/IoT Starter Kit

Mitch Wagner
10/10/2017
50%
50%

Salesforce is stepping up its Internet of Things game, launching a low-code service to help enterprises get started using IoT to improve customer relationships.

Salesforce.com Inc. IoT Explorer Edition, introduced Tuesday, builds on the company's IoT platform, launched two years ago. Salesforce is looking to use IoT to help enterprises connect "with the customer behind every device, sensor and application," according to a Salesforce blog post announcing Explorer Edition Tuesday.

"Most of our customers have been talking about IoT for years, but the majority of customers don't know what to do with it," Bo Mangels, senior manager of product marketing for Salesforce IoT, tells Enterprise Cloud News. "They're looking for a way to experiment and work with that data and connect it back to their own systems." And IoT Explorer Edition provides that means, Mangels says.

It captures connected device, sensor and application data, ingests the data to the Salesforce Platform for analysis and integration with customer data, and uses rules to trigger sales, service and marketing campaigns.

For example, administrators at a solar supply company can build automated workflows that trigger service calls whenever a wind turbine generates energy below certain levels. And IoT Explorer Edition puts data in customer context -- for example, whether a customer's devices are seeing frequent failures, or if equipment is approaching end-of-life and therefore provides a sales opportunity, Salesforce says.


Keep up with the latest enterprise cloud news and insights. Sign up for the weekly Enterprise Cloud News newsletter.


Pilot customers include Emerson, which provides climate solutions, and is using Salesforce IoT to deliver service on heating and air conditioning units based on real-time diagnostics. Schneider Electric is driving targeted sales campaigns that anticipate a customer's next purchase based on the performance capacity of existing electric equipment. And Lippert Components, which makes RV parts, is using IoT Explorer to track components that might be functioning improperly and proactively get them repaired, establishing a direct connection with customers.

By appealing to the customer relationship, Salesforce is bypassing IT and instead selling IoT to sales and marketing, Christian Renaud, research director, Internet of Things, for 451 Research, tells Enterprise Cloud News

And because Salesforce is delivering business outcomes, it's bypassing competition with other technology vendors and instead competing with business process services such as Accenture, Wipro, Deloitte and Tata, Renaud says.

Taking full advantage of IoT requires completely reinventing a company's business strategy; Explorer Edition is a good first step.

"Customers need an intermediate stepping point," Renaud says. "You're not going to convert your whole organization at once -- not going to name the kids on the first date." Using IoT Explorer Edition, enterprises can do a pilot project, get a quick win, and move on to bigger things.

Related posts:

— Mitch Wagner Follow me on Twitter Visit my LinkedIn profile Visit my blog Follow me on Facebook Editor, Enterprise Cloud News

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Educational Resources
sponsor supplied content
Educational Resources Archive
More Blogs from Wagner’s Ring
Superior technology isn't enough.
In a misguided attempt to protect content creators, the EU's Article 11 and Article 13 would have the opposite effect, preserving Facebook, Google and other hypercloud platforms' monopolies – forever.
IBM and Cisco are working with Europe's largest port to reduce fuel consumption and other costs and improve safety.
In which we receive an alarming email from Oracle.
SD-WAN is about more than saving money – it also provides application delivery, insights and reliability. Find out more in this podcast sponsored by Citrix.
Featured Video
Flash Poll
Upcoming Live Events
December 4-6, 2018, Lisbon, Portugal
March 12-14, 2019, Denver, Colorado
April 2, 2019, New York, New York
April 8, 2019, Las Vegas, Nevada
May 6-8, 2019, Denver, Colorado
All Upcoming Live Events