Twitter's the Next Hypercloud Star (No Joke)

Mitch Wagner

The cloud era launched when a company with a passionate following but marginal profitability got into a new line of business that at first seemed completely unrelated to its core competency. The move seemed downright ridiculous -- at first. But now that company dominates that new niche, with entrenched giants Microsoft, Google and IBM struggling to close the gap.

I'm referring of course to Inc. (Nasdaq: AMZN), which launched Amazon Web Services Inc. in 2006. Amazon was an online retailer, with a passionate loyal following but a history of profitability that's marginal at best. Amazon realized that it could leverage its expertise running a globe-spanning e-commerce site to provide IT infrastructure to developers and, later, enterprises. And so the hypercloud era was born.

Fast-forward to 2016 and we're looking at another company that's in a similar position to Amazon's ten years earlier. Twitter Inc. has a passionate global following and difficulty converting that following into profitability.

And, like Amazon in 2006, Twitter is sitting on a platform that can do a lot more than deliver on the company's legacy business. In Twitter's case, the legacy business is providing a messaging service and social network that delivers information in 140-character bursts.

The new direction: leveraging the Twitter platform to show users the real-time Internet -- sharing what's happening now, right this second, anywhere and everywhere in the world. Tweets of 140 characters are one way to deliver the real-time Internet -- but just one. You might say the Twitter service is just one application that can run on the Twitter platform.

Live streaming video is another such application, and Twitter has been delivering video of major sporting events, the Democratic and Republican national conventions, and Monday's Presidential debate. (See By the Numbers – Twitter Streams the NFL.)

But tweets and video are just the beginning. The Twitter platform can do a lot more, the same way that AWS is a lot more than a retail platform.

For example, a real-time Internet platform is necessary infrastructure for the Internet of Things (IoT); all those devices need to report back and communicate with each other immediately. Latency is fatal -- sometimes literally fatal, as in the case of self-driving cars, aerial drones, telesurgery and other real and projected uses for IoT.

Moreover, many smart cities and other IoT devices need to be able to send short bursts of information at low power -- something Twitter already excels at.

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Viewing Twitter as a multipurpose platform -- rather than just a social network, video distributor or messaging service -- makes more sense of several suitors named recently as possibly buying the company. (See Twitter Soars on Takeover Rumors – Reports.)

For Microsoft Corp. (Nasdaq: MSFT) and Google (Nasdaq: GOOG), Twitter would add the real-time Internet to the arsenal of services they can offer to enterprises to win customers from Amazon. These platform-as-a-service vendors need a compelling capability to distinguish them from AWS, which is by far the market leader, and real-time Internet gives them that.

Also, for Google, Twitter would give the company a somewhat-successful social media platform -- a market Google has tried unsuccessfully to enter several times. Twitter would also beef up Google's video leadership, although as the owner of YouTube, Google hardly needs help in that area.

Next page: Ditch Dorsey

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Mitch Wagner
Mitch Wagner
10/11/2016 | 11:22:16 PM
Re: Twitter for customer service
kq4ym - Twitter's current differentiation is that it's the headline news service of the world. When news is breaking, people go to Twitter to see what's going on. 
10/8/2016 | 2:17:56 PM
Re: Twitter for customer service
It would seem that Twitter could follow likewise in the way that "Amazon realized that it could leverage its expertise," and use it's own efficiencies to move to a different mode of business service. Consolidating the information users are looking for and making it easier to find quickly and accurately would seem to fit the bill.
Mitch Wagner
Mitch Wagner
10/3/2016 | 12:17:39 PM
Twitter for customer service
On the subject of Twitter as customer service: A few weeks ago, it occurred to me that I might be able to get the new iPhone for just a few dollars per month more than I'm currently paying. I'm a huge Apple enthusiast, so the prospect of that was appealing. However, I couldn't find the information I was looking for poking around on the Verizon website. So I sent a message to Verizon customer service on Twitter and they got back to me promptly, confirming I could get the new iPhone for just $11/mo. more than I'm currently paying -- and get every year's new iPhone for the same amount. 

My new iPhone arrives in 9-16 days. 
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