Google Cloud Targets Microsoft Users

Scott Ferguson
2/2/2017
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Google, which has struggled within the enterprise cloud market, is now offering expanded support for Microsoft's Windows Server and SQL Server within its Cloud Platform.

In a February 1 blog post, Amruta Gulanikar, product manager for the Google Cloud Platform (GCP), wrote that the company is looking to make its cloud offering the "best enterprise cloud environment." To achieve that, Google (Nasdaq: GOOG) is targeting a company synonymous with enterprise software -- Microsoft Corp. (Nasdaq: MSFT).

It's not the first time that Google has offered support for Microsoft's various products within its cloud. In 2016, the company announced support for ASP.NET, Visual Studio, PowerShell, as well as the latest version of Windows Server.

Wednesday's announcement looks to offer an added layer of high-availability and recovery, as well as remote management, to the process.

Google now supports pre-configured images for Microsoft SQL Server Enterprise and Windows Server Core within Compute Engine. In beta right now, Google is supporting these versions of SQL: SQL Server Enterprise 2016, SQL Server Enterprise 2014, and SQL Server Enterprise 2012.

There's also support for SQL Server AlwaysOn Availability Groups, which gets to the heart of the high-availability and DR offerings that enterprises need.

(Source: Google)
(Source: Google)

Finally, Google announced that it supports Windows Server images that are enabled with Windows Remote Management support. This includes Windows Server Core 2016 and 2012 R2 images.

In the blog post, Gulanikar writes that these services are already available.

"You can now launch Compute Engine VMs with Microsoft SQL Server Enterprise Edition pre-installed, and pay by the minute for SQL Server Enterprise and Windows Server licenses," Gulanikar wrote, adding: "Customers can also choose to bring their own licenses for SQL Server Enterprise."

When it comes to offering a public cloud platform, Google finds itself behind many of its rivals. It's believed that Amazon Web Services remains the most popular of the various public cloud platforms, with Microsoft's own Azure offering a distant, but growing, second.

Google, and a number of other vendors, round out the rest.

However, Google has looked to change that over the course of the last 18 months and make itself more competitive. It's one of the reasons it is offering some of the same support that AWS already offers in terms of various Microsoft services. It's also the reason that the company recruited Diane Greene, who founded VMware and other ventures, to head up its cloud efforts.

— Scott Ferguson, Editor, Enterprise Cloud. Follow him on Twitter @sferguson_LR.


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BenJers
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BenJers,
User Rank: Light Beer
4/9/2018 | 8:10:00 AM
Google Cloud
Microsoft has launched many apps useful and people are taking so much interest in apps because of the quick performance. How to save data on Google cloud and its recovery is not difficult if you use essay lab reviews for your help.
kq4ym
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kq4ym,
User Rank: Light Sabre
2/15/2017 | 2:55:40 PM
Re: Googleprise
It may be a tough road for Google to capture a significant lead over Amazon and Microsoft, but with their boatloads of cash and tech spread throughout the world, it may be an interesting journey to watch as they keep pushing ahead.
Scott_Ferguson
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Scott_Ferguson,
User Rank: Light Beer
2/4/2017 | 2:26:47 PM
Re: Googleprise
@danielcawrey: You have that right in terms of Google wanting to be part of the public cloud push. What's also interesting is that Google is the cloud provider of Snapchat, which came out during the IPO announcement. What Google is doing here is trying to offer much of the same support that AWS already offers and what better way to say to the enterprise that you are here by saying you support all these underlying Microsoft technologies? That said, and you can see by numbers that came out this week, is the Google still has a way to go and is making up for some serious lost time. 

 

 
danielcawrey
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danielcawrey,
User Rank: Light Sabre
2/3/2017 | 11:50:20 PM
Googleprise

Google wants to be a part of the enterprise. They have been attempting this for years.

I can't say that their efforts have been poor. However, Microsoft has a specific place in the enterprise. And I don't think that's going away anytime soon.

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