& cplSiteName &

Google & Walmart Take the Fight to Amazon

Mitch Wagner
8/23/2017
50%
50%

Google and Walmart are teaming up to allow consumers to buy Walmart products by voice using Google Assistant.

The partnership will allow consumers to buy "everything from laundry detergent to Legos," according to a post on Google (Nasdaq: GOOG)'s company blog signed by Sridhar Ramaswarmy, senior vice president ofads and commerce. Consumers can use the Google Home device -- Google's competitor to Amazon.com Inc. (Nasdaq: AMZN) Echo -- or the Google Express website or app. Existing Walmart customers can link to their Walmart account for personalized shopping results. "For example, if you order Tide PODS or Gatorade, your Google Assistant will let you know which size and type you previously ordered from Walmart, making it easy for you to buy the right product again," Ramaswarmy says.

Google, which previously partnered with Costco and Target, will offer free delivery on Google Express on orders above each store's minimum.


Keep up with the latest enterprise cloud news and insights. Sign up for the weekly Enterprise Cloud News newsletter.


Next year, Walmart will leverage its 4,700 US stores and its fulfillment network to allow consumers to pick up orders in store, often for a discount, or use voice shopping to buy fresh groceries, Marc Lore, Walmart president and CEO of US e-commerce, writes on Walmart's blog.

"The increasing importance of voice shopping suggests Wal-Mart and Google, part of Alphabet Inc., need each other to compete against Amazon," according to the Wall Street Journal. "Voice-controlled ordering is a small but rapidly growing share of online sales, analysts say, and one of the top reasons to use Amazon's virtual assistant Alexa and its Echo speakers."

The Journal continues:

Amazon effectively invented voice shopping, which allows users to easily order goods, like toilet paper and diapers, thanks to Amazon's vast data set on customers' past purchases. A significant portion of online shopping is made up of consumers reordering the same staples. That is well-adapted to voice ordering because a device can recall the preferred brand, size and type, without requiring shoppers to scan through different product listings.

"When I buy a product that I don't care about, it is actually a pain for me to go to a website and find an item and check out," said Forrester analyst Brendan Witcher, a former retail executive. "If I can simply say, send me dishwashing soap... and you send it, that's much easier on me as a consumer."

About 30% of Amazon Echo customers buy something on their device at least once a week, according to a Consumer Intelligence Research Partners survey as reported by the Journal.

Google and Walmart both have Amazon on top of their enemies' list, so it makes sense for them to partner. Google is going up against Amazon in the enterprise cloud. (See Google's Big Enterprise Cloud Bet and Google's Pichai: Cloud's One of Our 'Biggest Bets'.)

And Amazon is, of course, a top retail competitor to Walmart. Amazon leads in online retail, and is encroaching on Walmart's brick-and-mortar turf with its $13.7 billion bid to buy Whole Foods. (See Amazon Steals Big Microsoft Customer With Whole Foods Purchase.)

Related posts:

— Mitch Wagner Follow me on Twitter Visit my LinkedIn profile Visit my blog Friend me on Facebook Editor, Enterprise Cloud News


CALLING ALL CLOUD, NFV AND SDN COMPANIES:
Make sure your company and services are listed free of charge at Virtuapedia, the comprehensive set of searchable databases covering the companies, products, industry organizations and people that are directly involved in defining and shaping the virtualization industry.


(12)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Wagner’s Ring
IBM and Cisco are working with Europe's largest port to reduce fuel consumption and other costs and improve safety.
In which we receive an alarming email from Oracle.
SD-WAN is about more than saving money – it also provides application delivery, insights and reliability. Find out more in this podcast sponsored by Citrix.
Platform is designed to enable enterprises to build big data analytics apps that move easily between public and private clouds.
Buying Evident.io extends Palo Alto's portfolio with API-based security capabilities and compliance automation.
Featured Video
From The Founder
John Chambers is still as passionate about business and innovation as he ever was at Cisco, finds Steve Saunders.
Flash Poll
Upcoming Live Events
June 26, 2018, Nice, France
September 12, 2018, Los Angeles, CA
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 17, 2018, Chicago, Illinois
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
NFV Is Down but Not Out
Iain Morris, News Editor, 5/22/2018
Trump Denies ZTE Deal, Faces Senate Backlash
Dan Jones, Mobile Editor, 5/22/2018
What VeloCloud Cost VMware
Phil Harvey, US News Editor, 5/21/2018
5G in the USA: A Post-BCE Update
Dan Jones, Mobile Editor, 5/23/2018
Vanquished in Video, Verizon Admits OTT Defeat
Mari Silbey, Senior Editor, Cable/Video, 5/23/2018
Animals with Phones
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed