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Salesforce, Microsoft Spar Some More

Brian Santo
10/14/2016
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Salesforce.com Inc. revealed that it is working to integrate some of its applications with Google's, shortly after Microsoft announced the launch date for Dynamics, which provides customer relationship management services that will compete with Salesforce.

Salesforce and Microsoft Corp. (Nasdaq: MSFT) are increasingly getting all up in each other's grills, slapping at each other like pro wrestlers trying to rile their opponents before the real mayhem starts. Today's announcements constitute more of the same.

Microsoft Dynamics 365 is a set of customer relationship management (CRM) and enterprise resource management (ERP) applications which will compete directly with Salesforce's main products. Microsoft said Dynamic 365 will become available on November 1.

Dynamics 365 will draw on data from LinkedIn. Microsoft outbid Salesforce to win LinkedIn.

Salesforce's decision to work with Microsoft's rival Google (Nasdaq: GOOG) was perhaps less a blow than a sneering act of disdain.

Salesforce will produce a version of Salesforce Lightning for Gmail. Records stored on Salesforce can be accessed and new ones can be created from within Gmail, with contacts able to be imported from a user's Gmail address book into Salesforce, the company told Seeking Alpha . Salesforce confirmed the information.

The two are also connecting Salesforce's Sales Cloud with Google Sheets. This will enable users to view, edit, delete and sync records between Sheets and Salesforce.

Salesforce and Google will have preliminary versions of both by end of year.

Additionally, Salesforce has challenged Microsoft's plan to buy LinkedIn for $26.2 billion, according to a report on The New York Times. Salesforce has raised concerns with Europe's antitrust authorities, saying Microsoft's proposed deal could hinder third-party access to LinkedIn information about people and companies, and give Microsoft an unfair competitive advantage. (See Microsoft & LinkedIn: Marriage Made in the Cloud.)

— Brian Santo, Senior Editor, Components, T&M, Light Reading

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