Attending my first Dreamforce conference this month was like going to Comic-Con.

I go to Comic-Con at the San Diego Convention Center every year, and every year I also go to a couple of tech conferences there. When I'm at one of those tech conferences, I always think, "This conference would be even better if it had cosplay -- people wearing costumes."

My dream came true at this month's Salesforce's annual Dreamforce conference. Some 27,000 customers and partners descended on San Francisco to learn about using Salesforce's cloud software to improve relationships with customers. And many of those folks were in costume.

The conference had a national park theme. Conference attendees were called "Trailblazers," and San Francisco's Moscone Center was decorated like a park.

Click the photo below to see some of what I saw at Dreamforce. Then go below the photo to find links to our recent Salesforce coverage (as well as our most recent gallery of Comic-Con photos).

Want to know more about the cloud? Visit Light Reading Enterprise Cloud.

Figure 1: Chilling Attendees relax on a fake grass lawn laid out on a San Francisco street near the Moscone Center.

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— Mitch Wagner, , Editor, Light Reading Enterprise Cloud