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T-Mobile Attracts 8 Million More Customers

The Little Wireless Network That Could reported its second year in a row with at least 8 million additional customers.

T-Mobile US Inc. grew its total US subscribership to 63.2 million customers by the end of 2015, up from 55 million at the end of 2014.

"Trust me when I say we have NO plans to stop disrupting the status quo in wireless!" said T-Mobile president and CEO John Legere. The capitalized "NO" and the exclamation point were included in his statement.

T-Mobile didn't say how well various new promotions and services performed, particularly the new offer in which video consumption does not count against data caps. But subscriber growth coupled with lower churn rates (down 27 basis points for branded post-paid) make it clear the company is doing something right to attract new customers while retaining the old ones.

The company announced its subscriber metrics ahead of publishing its 2015 annual report. Robust subscriber growth in 2014 fueled double-digit revenue growth that swung the company from a 2013 loss to a 2014 profit.

Among the 8 million new customers in 2015 were 4.5 million branded postpaid net customers, which T-Mobile noted was well above guidance provided in the third quarter.

T-Mobile spent much of the year expanding its LTE network coverage; the company said it more than doubled its LTE footprint during the year. Part of the network upgrade included the installation of Extended Range LTE (coverage at 700 MHz), which T-Mobile said is now live in over 300 markets covering 185 million Americans (roughly half the population).

— Brian Santo, Senior Editor, Components, T&M, Light Reading

[email protected] 1/7/2016 | 6:42:46 AM
Where are these new subs coming from? SO!!! Where are these new subs coming from? T-Mobile's gain is whose loss?

Also - growth is great but is it truly adding to te bottom line? I guess we will see when the full report comes out but the suggestion is that the number of post-paid adds should help make it worthwhile.

 
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