x

Dueling Research Firms

5:45 PM -- In case you were wondering how reliable research-firm forecasts for untested new telecom products are, these two predictions came out today:



Not only are the numbers for 2010-11 off by, oh, almost 400 million, the two analysis outfits can't even agree on how many subscribers there are now (3.4 million vs. 6.4 million). To be sure, the In-Stat number focuses on broadcast subscribers (leaving aside "unicast" subs), but ABI goes on to say that "the majority of subscription services will be for broadcast content, and unicast-only subscriptions will not be a significant part of the market." In other words, even subtracting unicast from the ABI figure and comparing apples to apples, they still differ by hundreds of millions.

I hope these guys don't start predicting really important stuff like global warming or the NCAA basketball tournament brackets.

— Richard Martin, Senior Editor, Unstrung

lrmobile_millomar 12/5/2012 | 3:50:43 AM
re: Dueling Research Firms Of course these firms also charge significant money for their predictions and many invest millions based on them. You have an excellent point.
HOME
Sign In
SEARCH
CLOSE
MORE
CLOSE