Dueling Research Firms

5:45 PM -- In case you were wondering how reliable research-firm forecasts for untested new telecom products are, these two predictions came out today:

Not only are the numbers for 2010-11 off by, oh, almost 400 million, the two analysis outfits can't even agree on how many subscribers there are now (3.4 million vs. 6.4 million). To be sure, the In-Stat number focuses on broadcast subscribers (leaving aside "unicast" subs), but ABI goes on to say that "the majority of subscription services will be for broadcast content, and unicast-only subscriptions will not be a significant part of the market." In other words, even subtracting unicast from the ABI figure and comparing apples to apples, they still differ by hundreds of millions.

I hope these guys don't start predicting really important stuff like global warming or the NCAA basketball tournament brackets.

— Richard Martin, Senior Editor, Unstrung

lrmobile_millomar 12/5/2012 | 3:50:43 AM
re: Dueling Research Firms Of course these firms also charge significant money for their predictions and many invest millions based on them. You have an excellent point.
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