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Women's Media Consumption Habits

Light Reading
Infographics
Light Reading
5/4/2015
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Women are an immensely important and lucrative demographic for marketers and advertisers to reach. As a general rule, they are also highly connected and avid consumers of content.

As such, Meredith wanted to help marketers know how to best reach them. The publishing house commissioned research firm Insights in Marketing to survey more than 2,500 women ages 18 to 67 to find out how, where, when and why they consumed content. The following infographic, published in AdWeek, breaks down their findings.


Light Reading is hosting its fourth -- and biggest -- Women in Tech breakfast at the Big Telecom Event on June 10 in Chicago. If you are a woman in the industry, you're invited to attend free of charge! Find out more and register here.


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sarahthomas1011
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sarahthomas1011,
User Rank: Light Beer
5/7/2015 | 2:06:39 PM
Re: men v. women
I wouldn't be surprised if they type of content they/we share differs from men, and I also imagine women are more voracious magazine readers, but mainly because there seems to be more options for women.
Mitch Wagner
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Mitch Wagner,
User Rank: Lightning
5/7/2015 | 12:35:57 PM
Surprise!
I'm surprised to see 74% consuming on a laptop. I keep hearing how the laptop and desktop are dead, replaced by mobile. I guess not yet.
Mitch Wagner
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Mitch Wagner,
User Rank: Lightning
5/7/2015 | 12:35:17 PM
Re: men v. women
SReedy - I don't know how men's consumption habits differ from women's except in one area: Social media. Women are more active on social media than men. 

Reportedly, Pinterest is particularly dominated by women. 

I was pleasantly surprised to see 27% of women using Google+ regularly. Based on my own observation and according to reports, Google+ is a boys' club. 

 
sarahthomas1011
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sarahthomas1011,
User Rank: Light Beer
5/4/2015 | 12:28:08 PM
men v. women
What do you think -- would these stats have been drastically different if men were surveyed instead?
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