A Moving Target: Great (Data) Expectations
Customers' expectations for network performance are only growing as operators work harder to steal them from each other.
In fact, according to a new survey from Vasona Networks, the importance of mobile Internet performance when choosing a service provider rose from 29% in 2013 to 32% this year. It's still not the number one factor, but 72% of customers now expect good mobile data performance all the time.
More importantly, when that experience is poor -- even if it's an app messing up -- you can guess who they'll blame: the mobile operators. While 40% said last year that they hold mobile operators most responsible when apps don’t function properly, that number rose to 55% this year.
Check out Vasona's infographic below for a snapshot of mobile customer expectations and what they mean to network operators.