Discoverability Trumps Search on Android
Android has been playing catchup to Apple Inc. (Nasdaq: AAPL)'s App Store since its inception, and its Market was in dire need of a makeover.
Google gives a tour of the updated app store in the following video, which shows the cleaner user interface, quicker purchase process and promo pages to highlight top content, including downloadable movies and books. Google also made several changes to its app details page in order to help developers "convert visitors to customers."
Google's motivation was to make things easier for consumers, but it was also about making the app store more appealing to developers. Apps makers are embracing Android because they can't ignore its growth and traction with handset makers, carriers and consumers. But a chief complaint has been how to get noticed in the store and, then, how to monetize their wares. (See In-App Billing Makes Android More Appealing and Vodafone Sets Up Stall in Android Market .)
It can be impossible to stand out in an app store if you're anyone but Angry Birds, but Google's updates should help developers, consumers and itself.
— Sarah Reedy, Senior Reporter, Light Reading Mobile