Comcast launches military discount program

Comcast is also committing $1 million to military-serving nonprofits. #pressrelease

April 29, 2024

3 Min Read

Today, Comcast Corporation built on its long-standing commitment to veterans, service members, and their families with the introduction of several new initiatives. Timed with National Military Appreciation Month, the company unveiled "The Aviators," an epic advertising campaign directed by Oscar winner Kathryn Bigelow, launched a new Xfinity Military discount program, and committed to invest more than $1 million in nonprofits that serve the military community in 2024.

Directed by Oscar Winner Kathryn Bigelow, of The Hurt Locker and Zero Dark Thirty, the ad campaign, titled "The Aviators," has the feel of a short film that honors our nation's fearless airmen. It tells the story of a grandfather anticipating the weekend reunion with his fellow Navy shipmates. As he describes the group and the experience of flying an A-4 Skyhawk jet to his granddaughter (seen through moments of flashbacks to the era), she gets inspired to surprise the aging men with an experience they never thought they'd have: flying together again, thanks to the power of the advanced Xfinity network.

The ad reunites Bigelow with some of her key collaborators. Cinematography is by two-time Oscar winning DP Greig Fraser (Zero Dark Thirty, Dune, The Batman, Lion, and more). Sound design is by three-time Oscar winning sound designer Paul N.J. Ottoson (The Hurt Locker, Zero Dark Thirty, Fury, and more). It also features music from two-time Oscar winning composer Hans Zimmer (Dune, The Lion King, Inception, and more).

The cast features a group of real Vietnam veterans who flew the very same jets featured in the ad. Former Navy Commander Jack Gillett (call sign, "Razor"), former Navy Lieutenant Jim Lloyd (call sign, "Zeke"), and former Navy Lieutenant Bill Moir (call sign, "Offender") flew together as members of the Gunslingers Squadron on the USS Saratoga. The production was their first in-person reunion in 16 years. Major (Ret.) Elester Latham (call sign "Hollywood"), a former Air Force pilot, completes the veterans group.

New Xfinity Military Offer and NBCUniversal Discounts – More Than $700 in Savings:

Also today, Comcast introduced a portfolio of new Xfinity Military discounts and dedicated offerings to ensure veterans, service members, and military spouses and their dependents stay connected with confidence to the Xfinity network's unmatched speed and reliability, including:

  • A $180 Visa Gift Card for new and existing Military customers that can be applied to their choice of Xfinity services (equivalent to $15 a month per year).

  • One free Xfinity Mobile line for a year (a $480 value – requires subscription to Xfinity Internet Service).

  • Automatic upgrade to become an Xfinity Diamond Rewards member (which is normally reserved for customers who have been with Xfinity for 14+ years) as a part of the Xfinity Rewards program. Enrollment in the program is free and Diamond benefits include:

o Free Peacock Premium (a $60 annual value), with access to 80,000+ hours of the best in TV, including the latest hits from NBC & Bravo, hundreds of hit movies like Oppenheimer, The Holdovers, and Trolls, plus LIVE sports including Sunday Night Football and Premier League.

o Access to great entertainment with $1 movie nights, exclusive tickets to premiere movie events, exclusive streaming events with NBCU talent, and more. A wide variety of digital discounts to sites like the NBC Store and, tickets to local sporting events, giveaways, gift cards, sweepstakes, and more.

o The military community can also continue to enjoy unique streaming experiences, specially priced park tickets, vacation packages, and discounted resort stays at Universal Destinations & Experiences.

Read the full press release here.


Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like