Dick, Please Keep the Sweater On!
The Brit entrepreneur's Virgin Mobile USA LLC plans to kick off its stateside service launch with an "outrageous outdoor event and press conference" on the Square this Wednesday.
We're promised that the streets will be flooded by "red people" and Sir Richard himself will be giving an "eye-popping performance…proving Virgin Mobile's promise to fed-up cell phone users that 'We have nothing to hide!' "
Frankly, we're scared already. Seems like some people will do anything, and we mean anything, to sell a few phones to jaded U.S. teens.
— Dan Jones, Senior Editor, Unstrung